EXM203 - International Trade Research

Outline information
Schools offering this subject
Last revision date Sep 24, 2018 12:58:49 AM
Last review date Nov 12, 2018 12:15:02 AM

Subject Title
International Trade Research

Subject Description
Marketing success in international trade depends upon developing a solid understanding of your target markets. Participants review the steps needed to develop an in-depth understanding including planning and developing the research process, evaluating opportunities, sources of information and applying the results.

Credit Status
One full credit.

Learning Outcomes
Upon successful completion of this subject the student will be able to:

1. Discuss the importance of well planned and efficient research for guiding and promoting company activities.
2. Develop research objectives to identify and evaluate international trade opportunities.
3. Select suitable methods of acquiring data.
4. Analyze and present researched data effectively.
5. Describe the nature of market intelligence and collect information about competitors.
6. Identify the elements of an ongoing information system for management.
7. Apply research techniques to product adaptation and the shaping of effective promotional strategies.
8. Identify and evaluate international trade opportunities based on research information.

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Accommodation for Students with Disabilities
The College will provide reasonable accommodation to students with disabilities in order to promote academic success. If you require accommodation, contact the Counselling and Accessibility Services Office at ext. 22900 to initiate the process for documenting, assessing and implementing your individual accommodation needs.