ENG205 - Applied Communication for Business and Industry

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Last revision date May 25, 2020 1:48:21 AM
Last review date Aug 3, 2020 12:15:13 AM

Subject Title
Applied Communication for Business and Industry

Subject Description
This course focuses on the knowledge and skills required for writing pertinent business correspondence and business or technical proposals and reports, as appropriate to the program of study. Examples from the specific field of study will be evaluated for their effectiveness, and students will learn to write abstracts and executive summaries. Common software packages (Word, Excel, PowerPoint) are utilized to communicate material in a variety of print formats. Effective use of e-mail within an e-learning system is examined and incorporated throughout the course. Students will participate in individual and group presentations for a variety of purposes and audiences.

Credit Status
One Credit

Learning Outcomes
Upon successful completion of this subject the student will be able to:

Upon successful completion of this subject the student will be able to:

1. Identify the appropriate uses of e-mail and print communication.

2. Create e-mails and memos for specific purposes and audiences.

3. Apply fundamental techniques of business and/or technical writing.

4. Develop a planning proposal for a Canadian business or financial institution.

5. Create business or technical reports utilizing appropriate research techniques examined in ENG105.

6. Evaluate related business and/or technical writing for its effectiveness.

7. Develop a written abstract and executive summary.

8. Demonstrate computer skills through the completion of a technical paper, sending and receiving e-mail and incorporation of visuals into print material.

9. Create presentations for a variety of audiences using appropriate tools and techniques.

10. Critique presentations using a standard critique sheet.

Essential Employability Skills
Communicate clearly, concisely and correctly in the written, spoken and visual form that fulfils the purpose and meets the needs of the audience.

Respond to written, spoken, or visual messages in a manner that ensures effective communication.

Apply a systematic approach to solve problems.

Use a variety of thinking skills to anticipate and solve problems.

Locate, select, organize, and document information using appropriate technology and information systems.

Analyze, evaluate, and apply relevant information from a variety of sources.

Show respect for diverse opinions, values, belief systems, and contributions of others.

Interact with others in groups or teams in ways that contribute to effective working relationships and the achievement of goals.

Manage the use of time and other resources to complete projects.

Take responsibility for one's own actions, decisions, and consequences.

Academic Integrity
Seneca upholds a learning community that values academic integrity, honesty, fairness, trust, respect, responsibility and courage. These values enhance Seneca's commitment to deliver high-quality education and teaching excellence, while supporting a positive learning environment. Ensure that you are aware of Seneca's Academic Integrity Policy which can be found at: http://www.senecacollege.ca/about/policies/academic-integrity-policy.html Review section 2 of the policy for details regarding approaches to supporting integrity. Section 2.3 and Appendix B of the policy describe various sanctions that can be applied, if there is suspected academic misconduct (e.g., contract cheating, cheating, falsification, impersonation or plagiarism).

Please visit the Academic Integrity website http://open2.senecac.on.ca/sites/academic-integrity/for-students to understand and learn more about how to prepare and submit work so that it supports academic integrity, and to avoid academic misconduct.

All students and employees have the right to study and work in an environment that is free from discrimination and/or harassment. Language or activities that defeat this objective violate the College Policy on Discrimination/Harassment and shall not be tolerated. Information and assistance are available from the Student Conduct Office at student.conduct@senecacollege.ca.

Accommodation for Students with Disabilities
The College will provide reasonable accommodation to students with disabilities in order to promote academic success. If you require accommodation, contact the Counselling and Accessibility Services Office at ext. 22900 to initiate the process for documenting, assessing and implementing your individual accommodation needs.