EMP373 - Event Marketing and Public Relations

Outline information
Schools offering this subject
Last revision date Jun 3, 2019 12:09:04 AM
Last review date Aug 2, 2019 12:15:06 AM

Subject Title
Event Marketing and Public Relations

Subject Description
This course focuses on promoting events using marketing and public relations strategies and tactics.  Students will learn skills that can be applied to large, small, complicated and straightforward events. These skills involve identifying paid and unpaid media channels to reach target audiences, as well as creating the materials and messages for these channels and audiences. A flawless event can still be unsuccessful if it fails to attract or reach appropriate target audiences.  Gaining advance media coverage of an event or encouraging attendance and audience participation at an event requires marketing, promotion and public relations tactics and skills. 

Credit Status
Event Media Production Diploma Program

Learning Outcomes
Upon successful completion of this subject the student will be able to:

Upon successful completion of this subject, the student will be able to:
Through lectures, student presentations, group discussions, individual research and speakers, students will gain an understanding of the skills and tactics needed to market and promote any event.  Further, students will learn to produce and take a leadership role to attract target audiences to large and small events.  Upon successful completion of this subject, students will be able to:

  1. Identify and define core marketing concepts and the 4Ps: product, price, place and promotion, and how they apply to event marketing.
  2. Identify and define basic public relations activities, including publicity and media relations.
  3. Produce an event marketing and public relations plan (that would fit in as a component of an overall event plan) including advertising, media materials and media relations.

Essential Employability Skills
Communicate clearly, concisely and correctly in the written, spoken and visual form that fulfils the purpose and meets the needs of the audience.

Respond to written, spoken, or visual messages in a manner that ensures effective communication.

Use a variety of thinking skills to anticipate and solve problems.

Locate, select, organize, and document information using appropriate technology and information systems.

Analyze, evaluate, and apply relevant information from a variety of sources.

Show respect for diverse opinions, values, belief systems, and contributions of others.

Interact with others in groups or teams in ways that contribute to effective working relationships and the achievement of goals.

Manage the use of time and other resources to complete projects.

Take responsibility for one's own actions, decisions, and consequences.

Academic Integrity
Seneca upholds a learning community that values academic integrity, honesty, fairness, trust, respect, responsibility and courage. These values enhance Seneca's commitment to deliver high-quality education and teaching excellence, while supporting a positive learning environment. Ensure that you are aware of Seneca's Academic Integrity Policy which can be found at: http://www.senecacollege.ca/about/policies/academic-integrity-policy.html Review section 2 of the policy for details regarding approaches to supporting integrity. Section 2.3 and Appendix B of the policy describe various sanctions that can be applied, if there is suspected academic misconduct (e.g., contract cheating, cheating, falsification, impersonation or plagiarism).

Please visit the Academic Integrity website http://open2.senecac.on.ca/sites/academic-integrity/for-students to understand and learn more about how to prepare and submit work so that it supports academic integrity, and to avoid academic misconduct.

All students and employees have the right to study and work in an environment that is free from discrimination and/or harassment. Language or activities that defeat this objective violate the College Policy on Discrimination/Harassment and shall not be tolerated. Information and assistance are available from the Student Conduct Office at student.conduct@senecacollege.ca.

Accommodation for Students with Disabilities
The College will provide reasonable accommodation to students with disabilities in order to promote academic success. If you require accommodation, contact the Counselling and Accessibility Services Office at ext. 22900 to initiate the process for documenting, assessing and implementing your individual accommodation needs.