EMP231 - Video I - Corporate Video Production

Subject Title
Video I - Corporate Video Production

Subject Description
This subject is designed to teach the student the most common techniques and disciplines of producing video for corporate clients. It will also create an awareness of the similarities and differences between Broadcast Television and the use of similar (and sometimes identical) equipment and facilities to produce video productions for a myriad of other uses including: educational, medical, legal, corporate, and public record clients. While the equipment is often the same, and the production techniques similar, the methodology differs significantly as the locations, subjects and processes as well as the final goal, are very different.

Credit Status
Event and Media Production Diploma Program

Learning Outcomes
Upon successful completion of this subject the student will be able to:

Upon successful completion of this subject, the student will be able to:

1. Apply constructive feedback to pre-production, shooting and editing techniques from previous work.
2. Demonstrate an understanding of concepts related to video cable types, video codecs, aspect ratio, pixel count, framerate and video composition.
3. Plan, frame and compose multi-camera shots for use in professional video productions.
4. Perform proper camera handling techniques – care of equipment, and intermediate shooting techniques
5. Handle and set up various pieces of field equipment and software for live event production
6. Apply aesthetic and compositional methods in shooting and editing – approaching professional standards
7. Create basic graphical elements for broadcast using industry-standard graphics software
8. Understand the concept of live streaming and use software and hardware technologies to plan and execute a live streamed event.

Academic Integrity
Seneca upholds a learning community that values academic integrity, honesty, fairness, trust, respect, responsibility and courage. These values enhance Seneca's commitment to deliver high-quality education and teaching excellence, while supporting a positive learning environment. Ensure that you are aware of Seneca's Academic Integrity Policy which can be found at: http://www.senecapolytechnic.ca/about/policies/academic-integrity-policy.html Review section 2 of the policy for details regarding approaches to supporting integrity. Section 2.3 and Appendix B of the policy describe various sanctions that can be applied, if there is suspected academic misconduct (e.g., contract cheating, cheating, falsification, impersonation or plagiarism).

Please visit the Academic Integrity website http://open2.senecac.on.ca/sites/academic-integrity/for-students to understand and learn more about how to prepare and submit work so that it supports academic integrity, and to avoid academic misconduct.

Discrimination/Harassment
All students and employees have the right to study and work in an environment that is free from discrimination and/or harassment. Language or activities that defeat this objective violate the College Policy on Discrimination/Harassment and shall not be tolerated. Information and assistance are available from the Student Conduct Office at student.conduct@senecapolytechnic.ca.

Accommodation for Students with Disabilities
The College will provide reasonable accommodation to students with disabilities in order to promote academic success. If you require accommodation, contact the Counselling and Accessibility Services Office at ext. 22900 to initiate the process for documenting, assessing and implementing your individual accommodation needs.

Camera Use and Recordings - Synchronous (Live) Classes
Synchronous (live) classes may be delivered in person, in a Flexible Learning space, or online through a Seneca web conferencing platform such as MS Teams or Zoom. Flexible Learning spaces are equipped with cameras, microphones, monitors and speakers that capture and stream instructor and student interactions, providing an in-person experience for students choosing to study online.

Students joining a live class online may be required to have a working camera in order to participate, or for certain activities (e.g. group work, assessments), and high-speed broadband access (e.g. Cable, DSL) is highly recommended. In the event students encounter circumstances that impact their ability to join the platform with their camera on, they should reach out to the professor to discuss. Live classes may be recorded and made available to students to support access to course content and promote student learning and success.

By attending live classes, students are consenting to the collection and use of their personal information for the purposes of administering the class and associated coursework. To learn more about Seneca's privacy practices, visit Privacy Notice.