EMP110 - Intro. to Corporate Media/Business Theatre

Outline information
Semester
Schools offering this subject
Last revision date Jun 3, 2019 12:08:47 AM
Last review date Aug 2, 2019 12:15:06 AM

Subject Title
Intro. to Corporate Media/Business Theatre

Subject Description
This subject will include an outline of the History of corporate media in Canada and familiarity with the general broadcast media where many of the corporate commutations vehicles evolved from. There will be a certain emphasis on the development of television and its correlation with corporate video production along with an overview of how media productions are used in business and industry. A key component of this subject will be the screening of examples of corporate media productions, past and present, as many corporate/industrial/business productions have been limited in their distribution, and students have rarely had the opportunity of experiencing them.

Credit Status
Event Media Production Diploma Program

Learning Outcomes
Upon successful completion of this subject the student will be able to:

Upon successful completion of this subject, the student will be able to:

  1. Describe and discuss the history of various communications tools and how they evolved into what we call “Business Theater” today.
  2. Explain and interpret the role and significance of Corporate Media in the current business world.
  3. Critically analyze the presentation quality of a corporate media production and judge its effectiveness.
  4. Evaluate how mainstream media such as, television, radio, movies, music and newspapers influence theme and content for corporate productions.

Essential Employability Skills
Communicate clearly, concisely and correctly in the written, spoken and visual form that fulfils the purpose and meets the needs of the audience.

Respond to written, spoken, or visual messages in a manner that ensures effective communication.

Use a variety of thinking skills to anticipate and solve problems.

Locate, select, organize, and document information using appropriate technology and information systems.

Analyze, evaluate, and apply relevant information from a variety of sources.

Show respect for diverse opinions, values, belief systems, and contributions of others.

Interact with others in groups or teams in ways that contribute to effective working relationships and the achievement of goals.

Manage the use of time and other resources to complete projects.

Academic Integrity
Seneca upholds a learning community that values academic integrity, honesty, fairness, trust, respect, responsibility and courage. These values enhance Seneca's commitment to deliver high-quality education and teaching excellence, while supporting a positive learning environment. Ensure that you are aware of Seneca's Academic Integrity Policy which can be found at: http://www.senecacollege.ca/about/policies/academic-integrity-policy.html Review section 2 of the policy for details regarding approaches to supporting integrity. Section 2.3 and Appendix B of the policy describe various sanctions that can be applied, if there is suspected academic misconduct (e.g., contract cheating, cheating, falsification, impersonation or plagiarism).

Please visit the Academic Integrity website http://open2.senecac.on.ca/sites/academic-integrity/for-students to understand and learn more about how to prepare and submit work so that it supports academic integrity, and to avoid academic misconduct.

Discrimination/Harassment
All students and employees have the right to study and work in an environment that is free from discrimination and/or harassment. Language or activities that defeat this objective violate the College Policy on Discrimination/Harassment and shall not be tolerated. Information and assistance are available from the Student Conduct Office at student.conduct@senecacollege.ca.

Accommodation for Students with Disabilities
The College will provide reasonable accommodation to students with disabilities in order to promote academic success. If you require accommodation, contact the Counselling and Accessibility Services Office at ext. 22900 to initiate the process for documenting, assessing and implementing your individual accommodation needs.