EMK220 - Entrepreneurship for Esports
| Semester | |
| Schools offering this subject | |
| Last revision date | 2024-01-29 01:18:28.687 |
| Last review date | 2024-04-01 00:15:07.77 |
Subject Title
Entrepreneurship for Esports
Subject Description
As an emerging powerhouse industry with a globally connected community, esports entities can still lack business infrastructure. Revenue-generating opportunities for the industry are boundless - spanning events, experiences, content, sponsorships, licensing, media rights, merchandise and more. Leaders in this field must have the ability to pivot quickly to take advantage and be a part of charting esports' future. The focus will be on theory combined with practical exercises about various entrepreneurial and business issues and procedures that will help prepare students to develop decision making skills in an industry which values quick and strategic thinking, mental agility, intellectual curiosity, and creativity based on sound reasoning and analysis.
Learning Outcomes
Upon successful completion of this subject the student will be able to:
| # | Learning Outcomes |
| 1 | Analyze the growth of the global esports industry to gage opportunities for a new esports venture such as an esports team, league or franchise, event organizer, marketing agency, producer, developer, or promotional business. |
| 2 | Explain the importance of a comprehensive business plan for a new esports business venture. |
| 3 | Evaluate the current business models of a range of esports entities to determine trends in the global and Canadian esports industry |
| 4 | Develop a unique value proposition for an esports business venture, according to trends in the esports industry, for a defined target audience. |
| 5 | Research the entrepreneurial resources available in Canada's innovation ecosystem that best align with an esports business idea. |
| 6 | Create a comprehensive business plan for a startup esports entity that includes proforma financial statements, based on diverse income and revenue generation streams, and incorporating a marketing and operations strategy. |
| 7 | Pitch a new esports product or service to an industry panel comprised of esports industry experts. |
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Accommodation for Students with Disabilities
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