EBM645 - Cases in Entrepreneurship

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Schools offering this subject
Last revision date Oct 12, 2012 2:37:50 PM
Last review date Oct 12, 2012 2:37:50 PM

Subject Title
Cases in Entrepreneurship

Subject Description
This subject will provide an opportunity to apply a wide range of business principles to real-life small business situations using case studies. This is a capstone course which challenges students to draw on past learning for case analysis while improving skills such as informal and formal report writing, letter writing, oral communication, critical thinking, research, group skills, consulting skills, and meeting process.

Credit Status
One credit.

Learning Outcomes
Upon successful completion of this subject the student will be able to:

1. Solve a business problem by using an organized case study approach.

- Using case analysis, identify the problem or opportunity

- Applying the principles and concepts of business, analyze the situation.

- Analyze business trends, assess public wants and the interaction between the internal business environment and the external economic climate, in order to identify strategic alternatives and make appropriate business recommendations.

- Apply appropriate decision-making strategies and thereby demonstrate an understanding of the complexities of business functions and other factors when resolving the problem.

2. As a group, prepare and present professionally-written reports with recommendations and present it in a simulated client meeting.

- Demonstrate knowledge of proper report-writing skills by submitting a document which represents current accepted business format for reports.

- Demonstrate shared group involvement in the written report by submitting minutes of group meetings and peer evaluations.

- During the presentation, provide clarification and respond to the "client's" questions in a professional manner.

- Demonstrate shared group involvement by seamlessly and coherently including all group members in the oral presentation.

- Demonstrate knowledge and use of PowerPoint software by appropriately and effectively incorporating this software in presentations.

Academic Integrity
Seneca upholds a learning community that values academic integrity, honesty, fairness, trust, respect, responsibility and courage. These values enhance Seneca's commitment to deliver high-quality education and teaching excellence, while supporting a positive learning environment. Ensure that you are aware of Seneca's Academic Integrity Policy which can be found at: http://www.senecacollege.ca/about/policies/academic-integrity-policy.html Review section 2 of the policy for details regarding approaches to supporting integrity. Section 2.3 and Appendix B of the policy describe various sanctions that can be applied, if there is suspected academic misconduct (e.g., contract cheating, cheating, falsification, impersonation or plagiarism).

Please visit the Academic Integrity website http://open2.senecac.on.ca/sites/academic-integrity/for-students to understand and learn more about how to prepare and submit work so that it supports academic integrity, and to avoid academic misconduct.

All students and employees have the right to study and work in an environment that is free from discrimination and/or harassment. Language or activities that defeat this objective violate the College Policy on Discrimination/Harassment and shall not be tolerated. Information and assistance are available from the Student Conduct Office at student.conduct@senecacollege.ca.

Accommodation for Students with Disabilities
The College will provide reasonable accommodation to students with disabilities in order to promote academic success. If you require accommodation, contact the Counselling and Accessibility Services Office at ext. 22900 to initiate the process for documenting, assessing and implementing your individual accommodation needs.