EBM570 - Business Launch

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Last revision date Jun 3, 2019 12:42:42 AM
Last review date Aug 2, 2019 12:15:16 AM

Subject Title
Business Launch

Subject Description
This course will provide students with the practical skills they need to successfully launch a business.  Students will assess an existing business plan and apply knowledge gained from previous business courses to develop a step-by-step implementation plan for the start-up and initial operation of that business.  Upon completion, each student will have a comprehensive resource with supporting materials that covers all aspects of launching a business from registering its name to depositing its first receivables.

Credit Status
One credit.

Note:  This is a required credit course for the Entrepreneurship and Small Business Management Specialization and a professional option for the other business specializations within the Business Administration Diploma.

Learning Outcomes
Upon successful completion of this subject the student will be able to:

  1. Prepare a step-by-step implementation plan leading up to the launch date and into the first year of a start-up business.
  2. Adopt communication techniques and professional ethics to interact with business service providers
  3. Explain the legal, financial and location requirements of a start-up
  4. Create a business manual of Human Resources, Marketing, Sales, Finance, and Operations policies and procedures while applying Corporate Social Responsibility and best business practices
  5. Apply digital communication theories and techniques to create a plan that supports a strong on-line presence.

Essential Employability Skills
Communicate clearly, concisely and correctly in the written, spoken and visual form that fulfils the purpose and meets the needs of the audience.

Respond to written, spoken, or visual messages in a manner that ensures effective communication.

Use a variety of thinking skills to anticipate and solve problems.

Locate, select, organize, and document information using appropriate technology and information systems.

Analyze, evaluate, and apply relevant information from a variety of sources.

Show respect for diverse opinions, values, belief systems, and contributions of others.

Interact with others in groups or teams in ways that contribute to effective working relationships and the achievement of goals.

Manage the use of time and other resources to complete projects.

Take responsibility for one's own actions, decisions, and consequences.

Academic Integrity
Seneca upholds a learning community that values academic integrity, honesty, fairness, trust, respect, responsibility and courage. These values enhance Seneca's commitment to deliver high-quality education and teaching excellence, while supporting a positive learning environment. Ensure that you are aware of Seneca's Academic Integrity Policy which can be found at: http://www.senecacollege.ca/about/policies/academic-integrity-policy.html Review section 2 of the policy for details regarding approaches to supporting integrity. Section 2.3 and Appendix B of the policy describe various sanctions that can be applied, if there is suspected academic misconduct (e.g., contract cheating, cheating, falsification, impersonation or plagiarism).

Please visit the Academic Integrity website http://open2.senecac.on.ca/sites/academic-integrity/for-students to understand and learn more about how to prepare and submit work so that it supports academic integrity, and to avoid academic misconduct.

All students and employees have the right to study and work in an environment that is free from discrimination and/or harassment. Language or activities that defeat this objective violate the College Policy on Discrimination/Harassment and shall not be tolerated. Information and assistance are available from the Student Conduct Office at student.conduct@senecacollege.ca.

Accommodation for Students with Disabilities
The College will provide reasonable accommodation to students with disabilities in order to promote academic success. If you require accommodation, contact the Counselling and Accessibility Services Office at ext. 22900 to initiate the process for documenting, assessing and implementing your individual accommodation needs.