EBM540 - Business Modelling

Outline information
Semester
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Last revision date Jun 3, 2019 12:43:30 AM
Last review date Aug 2, 2019 12:15:16 AM

Subject Title
Business Modelling

Subject Description
Business models are used to identify how businesses create and deliver value for customers.   In this course, we will explore how business model theory has evolved in a rapidly changing marketplace.  We will use the business model canvas as our primary tool to generate business models for new ventures and recreate business models for established organizations.

Credit Status
One credit.

Learning Outcomes
Upon successful completion of this subject the student will be able to:

 

  1. Assess the impact and feasibility of a new business idea to quickly validate a startup venture.
  2. Apply the Strategyzer Business Model Canvas for the validation of business models as a means of gauging their viability in the marketplace.
  3. Develop customer segments for a business model through the analysis of customer jobs, pains and gains.
  4. Use information from the customer validation process to create a value proposition.
  5. Analyze current business model patterns to stay abreast of trends in the innovation and entrepreneurship environment.
  6. Adopt new techniques for the creation of business models as a means of testing key assumptions.
  7. Examine the external forces which affect business models’ success in the marketplace.
  8. Discuss business model evaluation tools for their use in business model validation.

Essential Employability Skills
Communicate clearly, concisely and correctly in the written, spoken and visual form that fulfils the purpose and meets the needs of the audience.

Respond to written, spoken, or visual messages in a manner that ensures effective communication.

Use a variety of thinking skills to anticipate and solve problems.

Locate, select, organize, and document information using appropriate technology and information systems.

Analyze, evaluate, and apply relevant information from a variety of sources.

Show respect for diverse opinions, values, belief systems, and contributions of others.

Interact with others in groups or teams in ways that contribute to effective working relationships and the achievement of goals.

Manage the use of time and other resources to complete projects.

Take responsibility for one's own actions, decisions, and consequences.

Academic Integrity
Seneca upholds a learning community that values academic integrity, honesty, fairness, trust, respect, responsibility and courage. These values enhance Seneca's commitment to deliver high-quality education and teaching excellence, while supporting a positive learning environment. Ensure that you are aware of Seneca's Academic Integrity Policy which can be found at: http://www.senecacollege.ca/about/policies/academic-integrity-policy.html Review section 2 of the policy for details regarding approaches to supporting integrity. Section 2.3 and Appendix B of the policy describe various sanctions that can be applied, if there is suspected academic misconduct (e.g., contract cheating, cheating, falsification, impersonation or plagiarism).

Please visit the Academic Integrity website http://open2.senecac.on.ca/sites/academic-integrity/for-students to understand and learn more about how to prepare and submit work so that it supports academic integrity, and to avoid academic misconduct.

Discrimination/Harassment
All students and employees have the right to study and work in an environment that is free from discrimination and/or harassment. Language or activities that defeat this objective violate the College Policy on Discrimination/Harassment and shall not be tolerated. Information and assistance are available from the Student Conduct Office at student.conduct@senecacollege.ca.

Accommodation for Students with Disabilities
The College will provide reasonable accommodation to students with disabilities in order to promote academic success. If you require accommodation, contact the Counselling and Accessibility Services Office at ext. 22900 to initiate the process for documenting, assessing and implementing your individual accommodation needs.