EAC394 - Effective Business Writing

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Last revision date Mar 16, 2020 8:23:52 AM
Last review date Mar 16, 2020 8:24:11 AM

Subject Title
Effective Business Writing

Subject Description
This course introduces students to the basic formats and principles of business communications. It emphasizes the analysis of audience, purpose, and message. It gives students the opportunity to practice these formats and principles in a variety of situations commonly encountered at work.

Credit Status
A credit course in all two- and three-year business programs. (Prerequisite for EAC694).

PREREQUISITES: EAC150 or its equivalent.

Learning Outcomes
Upon successful completion of this subject the student will be able to:

1. Adopt a positive professional attitude as demonstrated by positive involvement (courtesy, attentiveness, and substantial participation in group activities) and effective time management (punctual attendance and completion of assigned tasks)

2. Identify the audience and purpose in common business communication situations and create effective responses

3. Choose the appropriate format for any situation and communicate effectively in that format. (Situations may require spoken or written responses and the use of electronic communications tools.)

4. Compose and edit documents that are readable, grammatically and mechanically sound, and appropriate in tone

5. Respond appropriately to written or spoken instructions, requests, and questions

6. Write and present persuasively in order to market or sell ideas, products, or services; and conduct research and incorporate source material into written assignments

Academic Integrity
Seneca upholds a learning community that values academic integrity, honesty, fairness, trust, respect, responsibility and courage. These values enhance Seneca's commitment to deliver high-quality education and teaching excellence, while supporting a positive learning environment. Ensure that you are aware of Seneca's Academic Integrity Policy which can be found at: http://www.senecacollege.ca/about/policies/academic-integrity-policy.html Review section 2 of the policy for details regarding approaches to supporting integrity. Section 2.3 and Appendix B of the policy describe various sanctions that can be applied, if there is suspected academic misconduct (e.g., contract cheating, cheating, falsification, impersonation or plagiarism).

Please visit the Academic Integrity website http://open2.senecac.on.ca/sites/academic-integrity/for-students to understand and learn more about how to prepare and submit work so that it supports academic integrity, and to avoid academic misconduct.

All students and employees have the right to study and work in an environment that is free from discrimination and/or harassment. Language or activities that defeat this objective violate the College Policy on Discrimination/Harassment and shall not be tolerated. Information and assistance are available from the Student Conduct Office at student.conduct@senecacollege.ca.

Accommodation for Students with Disabilities
The College will provide reasonable accommodation to students with disabilities in order to promote academic success. If you require accommodation, contact the Counselling and Accessibility Services Office at ext. 22900 to initiate the process for documenting, assessing and implementing your individual accommodation needs.