DMM236 - Menswear Styling

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Last revision date Sep 30, 2019 12:22:26 AM
Last review date Nov 11, 2019 2:51:08 PM

Subject Title
Menswear Styling

Subject Description
This subject introduces menswear and in-store merchandising with a particular emphasis on the fashion industry nationally and globally. Students will explore trends in men?s fashion retail and apply these to visual merchandising strategies.  Examination of store layouts and the various kinds of fixtures available will help students to identify cross-merchandising opportunities. Students will be introduced to the many types of display forms used in the display industry. Special emphasis will be placed on executing the male bust form in its various styles e.g. traditional, formal, outerwear, casual and fashion trends.

Credit Status
1 Credit

Learning Outcomes
Upon successful completion of this subject the student will be able to:

1. Identify current menswear trends in order to create displays that enhance retail sales;
2. Describe menswear retail in Canada in order to identify major Canadian players, American and international influences, and various types of retailers;
3. Execute various styles for the male bust forms that are prominent in the menswear industry: the male bust form, shirt form and long form;
4  Merchandise fixtures, walls and entire stores to showcase product and respond to sales strategies;
5. Identify the various forms of fixturing available and their benefits in order to apply them in the retail environment;
6. Identify store layout and design in order to assess best options for retailers.

Essential Employability Skills
Respond to written, spoken, or visual messages in a manner that ensures effective communication.

Apply a systematic approach to solve problems.

Use a variety of thinking skills to anticipate and solve problems.

Analyze, evaluate, and apply relevant information from a variety of sources.

Interact with others in groups or teams in ways that contribute to effective working relationships and the achievement of goals.

Manage the use of time and other resources to complete projects.

Take responsibility for one's own actions, decisions, and consequences.

Academic Integrity
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Please visit the Academic Integrity website to understand and learn more about how to prepare and submit work so that it supports academic integrity, and to avoid academic misconduct.

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Accommodation for Students with Disabilities
The College will provide reasonable accommodation to students with disabilities in order to promote academic success. If you require accommodation, contact the Counselling and Accessibility Services Office at ext. 22900 to initiate the process for documenting, assessing and implementing your individual accommodation needs.