DDV133 - Drawing and Design for Visual Merchandising I

Outline information
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Last revision date May 25, 2020 12:44:31 AM
Last review date Jun 25, 2020 12:03:13 PM

Subject Title
Drawing and Design for Visual Merchandising I

Subject Description
This subject provides fundamental drawing skills and techniques in order to develop visual communication skills.  Emphasis will be placed on using line, shape, tone and texture to create drawings that effectively communicate ideas. Through observation, critique and application, students will develop an understanding and appreciation of the importance of drawing for visual merchandising. Projects will focus on developing drawing techniques, effective display designs and presentation.

Credit Status
1 Credit

Learning Outcomes
Upon successful completion of this subject the student will be able to:

  1. Practice skills in visual observation, drawing techniques and pictorial composition to solve visual problems of representation;
  2. Discover the use of linear and tonal techniques to depict light, shadow and form;
  3. Judge proportion, scale and spatial relationships;
  4. Create freehand elevations by applying basic technical drafting skills
  5. Apply the theories and skills of one-point perspective to illustrate three dimensions on a two-dimensional surface;
  6. Apply the use of basic drawing tools, and processes for drawing development, communication, and presentation.

Essential Employability Skills
Communicate clearly, concisely and correctly in the written, spoken and visual form that fulfils the purpose and meets the needs of the audience.

Respond to written, spoken, or visual messages in a manner that ensures effective communication.

Execute mathematical operations accurately.

Apply a systematic approach to solve problems.

Use a variety of thinking skills to anticipate and solve problems.

Locate, select, organize, and document information using appropriate technology and information systems.

Analyze, evaluate, and apply relevant information from a variety of sources.

Show respect for diverse opinions, values, belief systems, and contributions of others.

Manage the use of time and other resources to complete projects.

Take responsibility for one's own actions, decisions, and consequences.

Academic Integrity
Seneca upholds a learning community that values academic integrity, honesty, fairness, trust, respect, responsibility and courage. These values enhance Seneca's commitment to deliver high-quality education and teaching excellence, while supporting a positive learning environment. Ensure that you are aware of Seneca's Academic Integrity Policy which can be found at: http://www.senecacollege.ca/about/policies/academic-integrity-policy.html Review section 2 of the policy for details regarding approaches to supporting integrity. Section 2.3 and Appendix B of the policy describe various sanctions that can be applied, if there is suspected academic misconduct (e.g., contract cheating, cheating, falsification, impersonation or plagiarism).

Please visit the Academic Integrity website http://open2.senecac.on.ca/sites/academic-integrity/for-students to understand and learn more about how to prepare and submit work so that it supports academic integrity, and to avoid academic misconduct.

All students and employees have the right to study and work in an environment that is free from discrimination and/or harassment. Language or activities that defeat this objective violate the College Policy on Discrimination/Harassment and shall not be tolerated. Information and assistance are available from the Student Conduct Office at student.conduct@senecacollege.ca.

Accommodation for Students with Disabilities
The College will provide reasonable accommodation to students with disabilities in order to promote academic success. If you require accommodation, contact the Counselling and Accessibility Services Office at ext. 22900 to initiate the process for documenting, assessing and implementing your individual accommodation needs.