CUL721 - The Culture of Celebrity

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Last revision date Dec 4, 2019 1:26:32 PM
Last review date Dec 4, 2019 9:13:25 PM

Subject Title
The Culture of Celebrity

Subject Description
This subject examines the emergence of celebrity culture in terms of its social, cultural, economic functions. The course provides an historical understanding that would explain the frequency of the term ?celebrity?. It probes celebrity as an industry and investigates the recent surge in media coverage devoted to it. The course will also probe the genesis of the notion of ?celebrity? and how it came about to play such an important role in the social life of all individuals across the board and across the continents. The course also looks at the wide range  of celebrity involvement in elections, politics, world affairs, sports, music, film, television, science, royalty. As well, the course will address the mutual reinforcement between the celebrity and the corporate sector. Furthermore, the course will cover the internalization of celebrities in the minds of the youth and adults through role modeling, identification, cultural ideals, scandal, gossip, and image management.

Credit Status
One Credit

Learning Outcomes
Upon successful completion of this subject the student will be able to:

Upon successful completion of this course the student will be able to:
1. Explain why the study of celebrity culture is important.
2. Explain the origins of celebrity as a social phenomenon.
3. Describe the role of celebrities in affecting youth.
4. Explain the emergence of ‘infotainment’ that renders celebrities’ trivia become newsworthy.
5. Explain the mutual interdependency of the corporate sector and celebrities.
6. Describe the role of political celebrities as a global tool.
7. Describe the impact of celebrity culture on individuals regardless of age.
8. Demonstrate an awareness of the positive role of political celebrities to bring a global understanding of AIDS, hunger in Africa (George Clooney), diplomatic involvement (Angelina Jolie as UN peace envoy), the U2’s involvement etc…

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