CUL254 - Introduction to Visual Culture

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Last revision date Dec 7, 2020 9:52:38 AM
Last review date Dec 7, 2020 9:52:54 AM

Subject Title
Introduction to Visual Culture

Subject Description
This course provides students with an overview of a range of theories about how we engage in looking in everyday ways, and how we understand a wide array of visual media, and how we use images to express ourselves and to communicate, to feel and to learn. Our lives are increasingly dominated by visual images that allow for the global circulation and understanding of ideas, information and politics. 'Visual culture' refers to many media forms ranging from fine art, to popular film, television and advertising, all of which will be analyzed in this class to reach an understanding of how meaning circulates through these diverse visual forms and how the visual has impacted our societies.

Credit Status
One General Education elective credit in the Arts and Humanities category.

Learning Outcomes
Upon successful completion of this subject the student will be able to:

Define "Culture" and "Visual Culture".
Understand the strengths and weaknesses of various communication media.
Learn how shared understandings of visual culture emerge.
Identify the many ways various communication media have impacted our societies.
Understand the various visual trends that are occurring around the world today and that have occurred throughout history.
Create and deliver well researched, critically analytical and polished oral and/or written reports
Develop critical skills, which will enable the student to analyze and understand, from multiple perspectives, a variety of visual media.
Learn to research and understand a variety of cultural and historical artistic expressions.
Learn to read images as text.
Make educated and informed decisions about how visual media communicates in various ways throughout time.
Read, write and speak about various forms of visual culture in a knowledgeable way.
Identify, analyze and contextualize various artistic styles and time periods.
Conduct formal analysis and college-level research.

Essential Employability Skills
Communicate clearly, concisely and correctly in the written, spoken and visual form that fulfils the purpose and meets the needs of the audience.

Respond to written, spoken, or visual messages in a manner that ensures effective communication.

Use a variety of thinking skills to anticipate and solve problems.

Locate, select, organize, and document information using appropriate technology and information systems.

Analyze, evaluate, and apply relevant information from a variety of sources.

Show respect for diverse opinions, values, belief systems, and contributions of others.

Interact with others in groups or teams in ways that contribute to effective working relationships and the achievement of goals.

Manage the use of time and other resources to complete projects.

Take responsibility for one's own actions, decisions, and consequences.

Academic Integrity
Seneca upholds a learning community that values academic integrity, honesty, fairness, trust, respect, responsibility and courage. These values enhance Seneca's commitment to deliver high-quality education and teaching excellence, while supporting a positive learning environment. Ensure that you are aware of Seneca's Academic Integrity Policy which can be found at: Review section 2 of the policy for details regarding approaches to supporting integrity. Section 2.3 and Appendix B of the policy describe various sanctions that can be applied, if there is suspected academic misconduct (e.g., contract cheating, cheating, falsification, impersonation or plagiarism).

Please visit the Academic Integrity website to understand and learn more about how to prepare and submit work so that it supports academic integrity, and to avoid academic misconduct.

All students and employees have the right to study and work in an environment that is free from discrimination and/or harassment. Language or activities that defeat this objective violate the College Policy on Discrimination/Harassment and shall not be tolerated. Information and assistance are available from the Student Conduct Office at

Accommodation for Students with Disabilities
The College will provide reasonable accommodation to students with disabilities in order to promote academic success. If you require accommodation, contact the Counselling and Accessibility Services Office at ext. 22900 to initiate the process for documenting, assessing and implementing your individual accommodation needs.