CSP109 - Product Development, Marketing and Sales

Subject Title
Product Development, Marketing and Sales

Subject Description

The journey of a product from the beaker to the box involves the collaboration of various departments and disciplines. Market forces, consumer opinions and trends provide catalysts for the product development process but the steps leading it from concept to physical realization are critical. This course will provide the student with a broad understanding of the role of each subject market expert in a product's life cycle and develop an appreciation for the more customer-focused side of the industry.

Credit Status
One credit towards the Cosmetic Science Ontario Graduate Certificate Program.

Learning Outcomes
Upon successful completion of this subject the student will be able to:

Upon successful completion of this subject the student will be able to: 

1. Identify the steps involved in getting a concept to the shelf.
2. Understand and appreciate the role of Sales and Marketing in generating ideas, making an organization aware of consumer desires and interacting with customers.
3. Identify the specific roles of each stakeholder in the product development process and analyzing their impact on overall process flow.
4. Have a broad understanding of project management and of how to plan, organize and control activities to successfully bring a product to the marketplace.
5. Understand the concept of continuous improvement (CI) and demonstrate how a philosophy of consistent improvement in products, services or processes and lead to effective and efficient product development

Academic Integrity
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Please visit the Academic Integrity website http://open2.senecac.on.ca/sites/academic-integrity/for-students to understand and learn more about how to prepare and submit work so that it supports academic integrity, and to avoid academic misconduct.

Discrimination/Harassment
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Accommodation for Students with Disabilities
The College will provide reasonable accommodation to students with disabilities in order to promote academic success. If you require accommodation, contact the Counselling and Accessibility Services Office at ext. 22900 to initiate the process for documenting, assessing and implementing your individual accommodation needs.

Camera Use and Recordings - Synchronous (Live) Classes
Synchronous (live) classes may be delivered in person, in a Flexible Learning space, or online through a Seneca web conferencing platform such as MS Teams or Zoom. Flexible Learning spaces are equipped with cameras, microphones, monitors and speakers that capture and stream instructor and student interactions, providing an in-person experience for students choosing to study online.

Students joining a live class online may be required to have a working camera in order to participate, or for certain activities (e.g. group work, assessments), and high-speed broadband access (e.g. Cable, DSL) is highly recommended. In the event students encounter circumstances that impact their ability to join the platform with their camera on, they should reach out to the professor to discuss. Live classes may be recorded and made available to students to support access to course content and promote student learning and success.

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