CSP109 - Product Development, Marketing and Sales

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Last revision date 2019-01-17 14:59:14.181
Last review date 2019-01-17 14:59:14.181

Subject Title
Product Development, Marketing and Sales

Subject Description

The journey of a product from the beaker to the box involves the collaboration of various departments and disciplines. Market forces, consumer opinions and trends provide catalysts for the product development process but the steps leading it from concept to physical realization are critical. This course will provide the student with a broad understanding of the role of each subject market expert in a product?s life cycle and develop an appreciation for the more customer-focused side of the industry.

Credit Status
One credit towards the Cosmetic Science Ontario Graduate Certificate Program.

Learning Outcomes
Upon successful completion of this subject the student will be able to:

  1. Identify the steps involved in getting a concept to the shelf.
  2. Understand and appreciate the role of Sales and Marketing in generating ideas, making an organization aware of consumer desires and interacting with customers.
  3. Identify the specific roles of each stakeholder in the product development process and analyzing their impact on overall process flow.
  4. Have a broad understanding of project management and of how to plan, organize and control activities to successfully bring a product to the marketplace.
  5. Understand the concept of continuous improvement (CI) and demonstrate how a philosophy of consistent improvement in products, services or processes and lead to effective and efficient product development

Essential Employability Skills
Communicate clearly, concisely and correctly in the written, spoken and visual form that fulfils the purpose and meets the needs of the audience.

Respond to written, spoken, or visual messages in a manner that ensures effective communication.

Apply a systematic approach to solve problems.

Use a variety of thinking skills to anticipate and solve problems.

Locate, select, organize, and document information using appropriate technology and information systems.

Analyze, evaluate, and apply relevant information from a variety of sources.

Show respect for diverse opinions, values, belief systems, and contributions of others.

Interact with others in groups or teams in ways that contribute to effective working relationships and the achievement of goals.

Manage the use of time and other resources to complete projects.

Take responsibility for one's own actions, decisions, and consequences.

Academic Integrity
Seneca upholds a learning community that values academic integrity, honesty, fairness, trust, respect, responsibility and courage. These values enhance Seneca's commitment to deliver high-quality education and teaching excellence, while supporting a positive learning environment. Ensure that you are aware of Seneca's Academic Integrity Policy which can be found at: http://www.senecacollege.ca/about/policies/academic-integrity-policy.html Review section 2 of the policy for details regarding approaches to supporting integrity. Section 2.3 and Appendix B of the policy describe various sanctions that can be applied, if there is suspected academic misconduct (e.g., contract cheating, cheating, falsification, impersonation or plagiarism).

Please visit the Academic Integrity website http://open2.senecac.on.ca/sites/academic-integrity/for-students to understand and learn more about how to prepare and submit work so that it supports academic integrity, and to avoid academic misconduct.

All students and employees have the right to study and work in an environment that is free from discrimination and/or harassment. Language or activities that defeat this objective violate the College Policy on Discrimination/Harassment and shall not be tolerated. Information and assistance are available from the Student Conduct Office at student.conduct@senecacollege.ca.

Accommodation for Students with Disabilities
The College will provide reasonable accommodation to students with disabilities in order to promote academic success. If you require accommodation, contact the Counselling and Accessibility Services Office at ext. 22900 to initiate the process for documenting, assessing and implementing your individual accommodation needs.