CLP702 - Client Presentations I

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Last revision date Jul 2, 2020 11:37:08 AM
Last review date Jul 2, 2020 11:37:08 AM

Subject Title
Client Presentations I

Subject Description
How do you communicate your design ideas to a client and win the job? This subject provides the skills required to visually communicate design concepts for the event and exhibit industry. Through hands on research, site visits, and client interviews, students will develop concept presentations as part of the client proposal process. By exploring themes and researching client's promotional and marketing direction, students will produce drawings and renderings of venue floor plans and decor elements. Hand drawing techniques and technical drawing applications will be explored. Emphasis will be placed on technical drawing, rendering and graphic design computer applications.

Credit Status
One credit

Learning Outcomes
Upon successful completion of this subject the student will be able to:

  1. Create a detailed-written proposal with accompanying visuals that communicates key concepts of an event to both clients, venues, sponsors and suppliers;
  2. Apply the principles of design and drawing to create client presentations;
  3. Draw concepts by hand to quickly develop ideas as part of the design development process;
  4. Use software to produce professional looking renderings and graphics;
  5. Apply industry professional standards/requirements to event and exhibit design, client presentations and proposals;
  6. Apply design concepts to the creation of personal marketing materials;
  7. Model professional behaviour and networking strategies in social and business situations.

Essential Employability Skills
Communicate clearly, concisely and correctly in the written, spoken and visual form that fulfils the purpose and meets the needs of the audience.

Respond to written, spoken, or visual messages in a manner that ensures effective communication.

Execute mathematical operations accurately.

Apply a systematic approach to solve problems.

Use a variety of thinking skills to anticipate and solve problems.

Locate, select, organize, and document information using appropriate technology and information systems.

Analyze, evaluate, and apply relevant information from a variety of sources.

Show respect for diverse opinions, values, belief systems, and contributions of others.

Interact with others in groups or teams in ways that contribute to effective working relationships and the achievement of goals.

Manage the use of time and other resources to complete projects.

Take responsibility for one's own actions, decisions, and consequences.

Academic Integrity
Seneca upholds a learning community that values academic integrity, honesty, fairness, trust, respect, responsibility and courage. These values enhance Seneca's commitment to deliver high-quality education and teaching excellence, while supporting a positive learning environment. Ensure that you are aware of Seneca's Academic Integrity Policy which can be found at: Review section 2 of the policy for details regarding approaches to supporting integrity. Section 2.3 and Appendix B of the policy describe various sanctions that can be applied, if there is suspected academic misconduct (e.g., contract cheating, cheating, falsification, impersonation or plagiarism).

Please visit the Academic Integrity website to understand and learn more about how to prepare and submit work so that it supports academic integrity, and to avoid academic misconduct.

All students and employees have the right to study and work in an environment that is free from discrimination and/or harassment. Language or activities that defeat this objective violate the College Policy on Discrimination/Harassment and shall not be tolerated. Information and assistance are available from the Student Conduct Office at

Accommodation for Students with Disabilities
The College will provide reasonable accommodation to students with disabilities in order to promote academic success. If you require accommodation, contact the Counselling and Accessibility Services Office at ext. 22900 to initiate the process for documenting, assessing and implementing your individual accommodation needs.