CAB462 - Public Relations and Event Planning

Outline information
Semester
Schools offering this subject
Last revision date 2018-09-24 00:00:43.353
Last review date 2018-12-03 00:15:02.426

Subject Title
Public Relations and Event Planning

Subject Description
This subject will introduce the Creative Advertising student to the business and practice of public relations and event planning. Students will learn how to apply their strategic and creative thinking to this particular form of communication, as it is used by clients in their overall marketing mix, and as it is integrated with advertising and sales promotion activity.

Credit Status
Creative Advertising Diploma Program

Learning Outcomes
Upon successful completion of this subject the student will be able to:

1. Comprehend and be able to explain:

- the role and functions of public relations in Canadian society
- the evolution of public relations, career opportunities, and professional and ethical responsibilities
- the types of public relations activity in a variety of organizations

2. Apply concepts to:

- the basic process of public relations: research, planning, communication, evaluation
- planning a media conference / event
- communications strategies that achieve organizational/client goals
- the integration of public relations with advertising and sales promotion
- your strategic and creative thinking process

3. Be an active participant contributing effectively to the assigned tasks and the process of group work within in-class and/or workshop exercises for evaluation.

4. Understand the purpose of, and effectively meet all deadlines and project requirements

Academic Integrity
Seneca upholds a learning community that values academic integrity, honesty, fairness, trust, respect, responsibility and courage. These values enhance Seneca's commitment to deliver high-quality education and teaching excellence, while supporting a positive learning environment. Ensure that you are aware of Seneca's Academic Integrity Policy which can be found at: http://www.senecacollege.ca/about/policies/academic-integrity-policy.html Review section 2 of the policy for details regarding approaches to supporting integrity. Section 2.3 and Appendix B of the policy describe various sanctions that can be applied, if there is suspected academic misconduct (e.g., contract cheating, cheating, falsification, impersonation or plagiarism).

Please visit the Academic Integrity website http://open2.senecac.on.ca/sites/academic-integrity/for-students to understand and learn more about how to prepare and submit work so that it supports academic integrity, and to avoid academic misconduct.

Discrimination/Harassment
All students and employees have the right to study and work in an environment that is free from discrimination and/or harassment. Language or activities that defeat this objective violate the College Policy on Discrimination/Harassment and shall not be tolerated. Information and assistance are available from the Student Conduct Office at student.conduct@senecacollege.ca.

Accommodation for Students with Disabilities
The College will provide reasonable accommodation to students with disabilities in order to promote academic success. If you require accommodation, contact the Counselling and Accessibility Services Office at ext. 22900 to initiate the process for documenting, assessing and implementing your individual accommodation needs.