CAB425 - Visual Communication II

Outline information
Semester
Schools offering this subject
Last revision date 2022-09-26 01:11:21.148
Last review date 2022-12-05 00:15:10.63

Subject Title
Visual Communication II

Subject Description
In this advanced Visual Communication subject the student will continue to develop the skills required by Art Directors while utilizing their concept and copywriting skills. Focus will be placed on taking your creative concepts and layout design to the next level while developing new ideas and visuals for magazine ads, posters, billboards, TV commercials and new media platforms that will persuade someone to buy something utilizing visual images. 
 
The subject explores visual management issues affecting Art Directors in complex projects/campaigns that require the direction of photographers, designers, and illustrators. Students will focus on improving layout and concept abilities within layout, typography, colour theory and desktop skills to prepare your work to become portfolio ready.  

Credit Status

Creative Advertising Diploma Program

Learning Outcomes
Upon successful completion of this subject the student will be able to:

Upon successful completion of this subject, the student will be able to:

  1. Student will conceive, design, and produce advertising communication materials using industry-standard technology.
  2. Select and execute appropriate production materials and techniques (e.g., print, broadcast, new media, other developing technologies)
  3. Generate innovative alternatives, considering all aspects of the advertising process (e.g., concept development, execution, implementation)
  4. Generate innovative advertising campaign using multiple platforms both traditional and new media
  5. Use professional communication and presentation skills when making oral and written presentations for a variety of purposes and audiences
  6. Use effective interpersonal skills when communicating and presenting campaigns
  7. Use strong written, oral and presentation skills
  8. Work in a professional and ethical manner utilizing Canadian Advertising Standards
  9. Recognize the propose of, and effectively meet all deadlines and project requirements.

Essential Employability Skills
    •  Apply a systematic approach to solve problems.

    •  Use a variety of thinking skills to anticipate and solve problems.

    •  Locate, select, organize, and document information using appropriate technology and information systems.

    •  Analyze, evaluate, and apply relevant information from a variety of sources.

    •  Show respect for diverse opinions, values, belief systems, and contributions of others.

    •  Interact with others in groups or teams in ways that contribute to effective working relationships and the achievement of goals.

    •  Manage the use of time and other resources to complete projects.

Academic Integrity
Seneca upholds a learning community that values academic integrity, honesty, fairness, trust, respect, responsibility and courage. These values enhance Seneca's commitment to deliver high-quality education and teaching excellence, while supporting a positive learning environment. Ensure that you are aware of Seneca's Academic Integrity Policy which can be found at: http://www.senecapolytechnic.ca/about/policies/academic-integrity-policy.html Review section 2 of the policy for details regarding approaches to supporting integrity. Section 2.3 and Appendix B of the policy describe various sanctions that can be applied, if there is suspected academic misconduct (e.g., contract cheating, cheating, falsification, impersonation or plagiarism).

Please visit the Academic Integrity website http://open2.senecac.on.ca/sites/academic-integrity/for-students to understand and learn more about how to prepare and submit work so that it supports academic integrity, and to avoid academic misconduct.

Discrimination/Harassment
All students and employees have the right to study and work in an environment that is free from discrimination and/or harassment. Language or activities that defeat this objective violate the College Policy on Discrimination/Harassment and shall not be tolerated. Information and assistance are available from the Student Conduct Office at student.conduct@senecapolytechnic.ca.

Accommodation for Students with Disabilities
The College will provide reasonable accommodation to students with disabilities in order to promote academic success. If you require accommodation, contact the Counselling and Accessibility Services Office at ext. 22900 to initiate the process for documenting, assessing and implementing your individual accommodation needs.

Camera Use and Recordings - Synchronous (Live) Classes
Synchronous (live) classes may be delivered in person, in a Flexible Learning space, or online through a Seneca web conferencing platform such as MS Teams or Zoom. Flexible Learning spaces are equipped with cameras, microphones, monitors and speakers that capture and stream instructor and student interactions, providing an in-person experience for students choosing to study online.

Students joining a live class online may be required to have a working camera in order to participate, or for certain activities (e.g. group work, assessments), and high-speed broadband access (e.g. Cable, DSL) is highly recommended. In the event students encounter circumstances that impact their ability to join the platform with their camera on, they should reach out to the professor to discuss. Live classes may be recorded and made available to students to support access to course content and promote student learning and success.

By attending live classes, students are consenting to the collection and use of their personal information for the purposes of administering the class and associated coursework. To learn more about Seneca's privacy practices, visit Privacy Notice.