CAB390 - Applied Advertising Campaign Research

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Last revision date May 25, 2020 12:15:34 AM
Last review date Aug 3, 2020 12:15:03 AM

Subject Title
Applied Advertising Campaign Research

Subject Description
In this subject the student will apply the LANGUAGE, tools, and methods of research acquired in CAB 290 in order to investigate, in-depth, a specific, client-based issue. Clients for this experiential learning based subject will be acquired from various departments within Seneca College.

The students will develop and learn how to apply advanced research techniques, data analysis, and data gathering tools to examine and segment publics, researching their issues both qualitatively and quantitatively and drawing strategic conclusions that will help solve client problems and develop strategic Advertising objectives. This subject will focus on data gathering and data analysis as provided by SPSS to draw strategic conclusions for the assigned client(s). The results of these client-approved surveys will also be analyzed via Pearson Co-Relations.

Credit Status
Creative Advertising Diploma Program

Learning Outcomes
Upon successful completion of this subject the student will be able to:

1. Function as an effective member of an investigative research team.
2. Conduct research from a client-defined problem statement using quantitative and qualitative methods.
3. Apply on-line research via Seneca College?s Learn Accounts and analyze the results, via Pearson Co-Relations and SPSS.
4. Produce a research paper in APA style.
5. Exhibit a professional attitude as demonstrated by positive involvement (courtesy, attentiveness and substantial participation in team activities) and effective time management (punctual attendance and completion of assigned tasks.)
6. Produce a logbook detailing and verifying the complete research process.
7. To listen to, and comprehend all client issues and provide clear-cut strategies based on comprehensive research.
8. To provide professional client-based behavior at all times that reflects the demands of the Advertising profession.
9. Be an active participant contributing ideas effectively to the assigned tasks
10. Understand the purpose of, and effectively meet all client deadlines and project requirements.

Academic Integrity
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Accommodation for Students with Disabilities
The College will provide reasonable accommodation to students with disabilities in order to promote academic success. If you require accommodation, contact the Counselling and Accessibility Services Office at ext. 22900 to initiate the process for documenting, assessing and implementing your individual accommodation needs.