CAB282 - Copywriting for Broadcast Media

Outline information
Schools offering this subject
Last revision date 2018-05-02 13:20:54.193
Last review date 2018-06-27 13:06:35.155

Subject Title
Copywriting for Broadcast Media

Subject Description
In this subject the student will learn the various methods and techniques required for the development of creative advertising for both television and radio as broadcast media. Students will write in a variety of commercial styles that allow the audience to visualize the product or service through radio's "theater of the mind" and television's incorporation of both "right and sound". The primary focus will be placed on copywriting, while terminology, script techniques, storyboards, animatics, and production methods will also be discussed. The copywriting developed and completed in this class may become part of the students evolving creative portfolio.
Pre-requisites: CAB115 and CAB162
Co-requisites: CAB200 and CAB214

Credit Status
Creative Advertising Diploma Program

Learning Outcomes
Upon successful completion of this subject the student will be able to:

Please see professor's addendum.

Essential Employability Skills
Communicate clearly, concisely and correctly in the written, spoken and visual form that fulfils the purpose and meets the needs of the audience.

Respond to written, spoken, or visual messages in a manner that ensures effective communication.

Apply a systematic approach to solve problems.

Use a variety of thinking skills to anticipate and solve problems.

Locate, select, organize, and document information using appropriate technology and information systems.

Analyze, evaluate, and apply relevant information from a variety of sources.

Show respect for diverse opinions, values, belief systems, and contributions of others.

Interact with others in groups or teams in ways that contribute to effective working relationships and the achievement of goals.

Manage the use of time and other resources to complete projects.

Take responsibility for one's own actions, decisions, and consequences.

Cheating and Plagiarism
Each student should be aware of the College's policy regarding Cheating and Plagiarism. Seneca's Academic Policy will be strictly enforced.

To support academic honesty at Seneca College, all work submitted by students may be reviewed for authenticity and originality, utilizing software tools and third party services. Please visit the Academic Honesty site on for further information regarding cheating and plagiarism policies and procedures.

All students and employees have the right to study and work in an environment that is free from discrimination and/or harassment. Language or activities that defeat this objective violate the College Policy on Discrimination/Harassment and shall not be tolerated. Information and assistance are available from the Student Conduct Office at

Accommodation for Students with Disabilities
The College will provide reasonable accommodation to students with disabilities in order to promote academic success. If you require accommodation, contact the Counselling and Disabilities Services Office at ext. 22900 to initiate the process for documenting, assessing and implementing your individual accommodation needs.