CAB200 - Desktop Publishing I

Outline information
Schools offering this subject
Last revision date May 21, 2020 1:08:33 PM
Last review date May 21, 2020 1:08:33 PM

Subject Title
Desktop Publishing I

Subject Description
This subject will provide a basic introduction to the world of desktop publishing. The student will gain a general awareness of the use of various software programs available to develop and execute presentation and creative rationale materials, as well as corporate newsletters and internal publications, while working within a formulated design system. The students will demonstrate their ability to produce advertising design layouts and storyboard templates using desktop publishing software. The students will also demonstrate their understanding of how desktop publishing can be used in the production of various material used in advertising campaign creation.  

Credit Status
Creative Advertising Diploma Program

Learning Outcomes
Upon successful completion of this subject the student will be able to:

Upon successful completion of this subject the student will be able to:
1.     Demonstrate data retrieval and file management on the Apple macOS platform.
2.     Import images and vector-based artwork using Adobe Creative Suite. 
3.     Manipulate graphics in a document that includes text to add visual context. 
4.     Demonstrate desktop design skills using typography and imagery in the completion of print, out of home and television advertising materials.
5.     Use Adobe Creative Suite to create advertisements to media platform specifications.
6.     Create layout and design solutions using Adobe InDesign and Photoshop.

Essential Employability Skills
Apply a systematic approach to solve problems.

Use a variety of thinking skills to anticipate and solve problems.

Locate, select, organize, and document information using appropriate technology and information systems.

Analyze, evaluate, and apply relevant information from a variety of sources.

Show respect for diverse opinions, values, belief systems, and contributions of others.

Interact with others in groups or teams in ways that contribute to effective working relationships and the achievement of goals.

Manage the use of time and other resources to complete projects.

Take responsibility for one's own actions, decisions, and consequences.

Academic Integrity
Seneca upholds a learning community that values academic integrity, honesty, fairness, trust, respect, responsibility and courage. These values enhance Seneca's commitment to deliver high-quality education and teaching excellence, while supporting a positive learning environment. Ensure that you are aware of Seneca's Academic Integrity Policy which can be found at: Review section 2 of the policy for details regarding approaches to supporting integrity. Section 2.3 and Appendix B of the policy describe various sanctions that can be applied, if there is suspected academic misconduct (e.g., contract cheating, cheating, falsification, impersonation or plagiarism).

Please visit the Academic Integrity website to understand and learn more about how to prepare and submit work so that it supports academic integrity, and to avoid academic misconduct.

All students and employees have the right to study and work in an environment that is free from discrimination and/or harassment. Language or activities that defeat this objective violate the College Policy on Discrimination/Harassment and shall not be tolerated. Information and assistance are available from the Student Conduct Office at

Accommodation for Students with Disabilities
The College will provide reasonable accommodation to students with disabilities in order to promote academic success. If you require accommodation, contact the Counselling and Accessibility Services Office at ext. 22900 to initiate the process for documenting, assessing and implementing your individual accommodation needs.