CAB200 - Desktop Publishing I

Outline information
Semester
Schools offering this subject
Last revision date Apr 8, 2019 12:23:28 PM
Last review date Apr 8, 2019 12:23:59 PM

Subject Title
Desktop Publishing I

Subject Description
This subject will provide a basic introduction to the world of desktop publishing. The student will gain a general awareness of the use of various software programs available to develop and execute presentation and creative rationale materials, as well as corporate newsletters and internal publications, while working within a formulated design system. The students will demonstrate their ability to produce layout and storyboard templates using desktop publishing software. The students will also demonstrate their understanding of how desktop publishing can be used in the production of various material used in advertising campaign creation.  

Credit Status
Creative Advertising Diploma Program

Learning Outcomes
Upon successful completion of this subject the student will be able to:

  1. Demonstrate file management techniques on the Macintosh.
  2. Demonstrate file transfer between PC and Macintosh platforms.
  3. Import word-processed text into a desktop publishing program.
  4. Use desktop publishing software to draw storyboard layouts and templates.
  5. Use desktop publishing software to assemble advertisements.
  6. Scan artwork and import into various desktop publishing programs.
  7. Crop images using Photoshop.
  8. Demonstrate desktop design skills in the completion of print, out of home and television advertising.
  9. Be an active participant contributing effectively to the assigned tasks and the process of group work within in-class and/or workshop exercises for evaluation.
  10. Understand the purpose of, and effectively meet all deadlines and project requirements. 

Essential Employability Skills
Apply a systematic approach to solve problems.

Use a variety of thinking skills to anticipate and solve problems.

Locate, select, organize, and document information using appropriate technology and information systems.

Analyze, evaluate, and apply relevant information from a variety of sources.

Show respect for diverse opinions, values, belief systems, and contributions of others.

Interact with others in groups or teams in ways that contribute to effective working relationships and the achievement of goals.

Manage the use of time and other resources to complete projects.

Take responsibility for one's own actions, decisions, and consequences.

Academic Integrity
Seneca upholds a learning community that values academic integrity, honesty, fairness, trust, respect, responsibility and courage. These values enhance Seneca's commitment to deliver high-quality education and teaching excellence, while supporting a positive learning environment. Ensure that you are aware of Seneca's Academic Integrity Policy which can be found at: http://www.senecacollege.ca/about/policies/academic-integrity-policy.html Review section 2 of the policy for details regarding approaches to supporting integrity. Section 2.3 and Appendix B of the policy describe various sanctions that can be applied, if there is suspected academic misconduct (e.g., contract cheating, cheating, falsification, impersonation or plagiarism).

Please visit the Academic Integrity website http://open2.senecac.on.ca/sites/academic-integrity/for-students to understand and learn more about how to prepare and submit work so that it supports academic integrity, and to avoid academic misconduct.

Discrimination/Harassment
All students and employees have the right to study and work in an environment that is free from discrimination and/or harassment. Language or activities that defeat this objective violate the College Policy on Discrimination/Harassment and shall not be tolerated. Information and assistance are available from the Student Conduct Office at student.conduct@senecacollege.ca.

Accommodation for Students with Disabilities
The College will provide reasonable accommodation to students with disabilities in order to promote academic success. If you require accommodation, contact the Counselling and Accessibility Services Office at ext. 22900 to initiate the process for documenting, assessing and implementing your individual accommodation needs.