CAB137 - Effective Communication and Presentation

Outline information
Schools offering this subject
Last revision date May 25, 2020 12:17:44 AM
Last review date Aug 3, 2020 12:15:03 AM

Subject Title
Effective Communication and Presentation

Subject Description
This fourteen-week course introduces students to the skills and techniques required to communicate and present your thoughts effectively in more formal settings than day-to-day conversation, such as business meetings, interviews, group presentations, or full-scale speaking assignments in front of large audiences. We will use a step-by-step approach to planning, preparation and delivery, along with regular practice and feedback, to increase your speaking competency and self-confidence in presenting to others as convincing and persuasive advertising professionals.

Prerequisites: CAB002, CAB214, CAB252, CAB262

Credit Status
Creative Advertising Diploma Program

Learning Outcomes
Upon successful completion of this subject the student will be able to:

1. Demonstrate an understanding of the role of communication skills in advertising.
2. Communicate more effectively and persuasively in a business setting.
3. Approach the challenges of speaking and presenting with more experience and confidence.
4. Apply listening skills as an important part of communication and presentation.
5. Use and recognize effective body language in the presentation of ideas.
6. Organize and develop ideas into a solid framework for presentation.
7. Prepare, rehearse and deliver effective presentations of several types.
8. Use relaxation and breathing techniques to overcome nervousness.
9. Practise vocal exercises to expand the range, tone and power of the voice.
10. Effectively use audio and visual aids to support presentations.

Academic Integrity
Seneca upholds a learning community that values academic integrity, honesty, fairness, trust, respect, responsibility and courage. These values enhance Seneca's commitment to deliver high-quality education and teaching excellence, while supporting a positive learning environment. Ensure that you are aware of Seneca's Academic Integrity Policy which can be found at: Review section 2 of the policy for details regarding approaches to supporting integrity. Section 2.3 and Appendix B of the policy describe various sanctions that can be applied, if there is suspected academic misconduct (e.g., contract cheating, cheating, falsification, impersonation or plagiarism).

Please visit the Academic Integrity website to understand and learn more about how to prepare and submit work so that it supports academic integrity, and to avoid academic misconduct.

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Accommodation for Students with Disabilities
The College will provide reasonable accommodation to students with disabilities in order to promote academic success. If you require accommodation, contact the Counselling and Accessibility Services Office at ext. 22900 to initiate the process for documenting, assessing and implementing your individual accommodation needs.