CAB115 - Introduction to Advertising Design and Layout

Outline information
Schools offering this subject
Last revision date May 25, 2020 12:16:36 AM
Last review date Aug 3, 2020 12:15:03 AM

Subject Title
Introduction to Advertising Design and Layout

Subject Description
This subject provides an introduction to the general field of advertising layout, graphic design, and visual communication. Topics covered will include the use of space, color and form, print production, principles of layout and design, and basic typography. The focus will be on the applications of these principles to the creation of print advertising materials.

Credit Status
Creative Advertising Diploma Program

Learning Outcomes
Upon successful completion of this subject the student will be able to:

1. Demonstrate and provide visual compositions that will demonstrate control of the mass/space elements, variables, and modifiers.
2. Produce visuals showing the relationship of focal areas.
3. Understand the relationship developed through various combinations of shapes used for visual composition and layout.
4. Demonstrate a working knowledge of color theory and analysis, by producing visuals which will result in a predictable response by the viewer.
5. Demonstrate knowledge of the various color systems available and the printing process.
6. Demonstrate a working knowledge of type fonts/styles and their applications by specifying type to be used for particular end usage.
7. Demonstrate basic control of type by producing specific layout using type font/styles
8. Formulate and compose a written rationale for visuals.
9. Demonstrate visual creativity and communication through completing class projects.
10. Produce print advertising layouts from thumbnail stage to finish concepts.
11. Utilize basic copywriting skills to develop advertising concept layouts.
12. Be an active participant contributing effectively to the assigned tasks and the process of group work within in-class and/or workshop exercises for evaluation.
13. Understand the purpose of, and effectively meet all deadlines and project requirements.

Academic Integrity
Seneca upholds a learning community that values academic integrity, honesty, fairness, trust, respect, responsibility and courage. These values enhance Seneca's commitment to deliver high-quality education and teaching excellence, while supporting a positive learning environment. Ensure that you are aware of Seneca's Academic Integrity Policy which can be found at: Review section 2 of the policy for details regarding approaches to supporting integrity. Section 2.3 and Appendix B of the policy describe various sanctions that can be applied, if there is suspected academic misconduct (e.g., contract cheating, cheating, falsification, impersonation or plagiarism).

Please visit the Academic Integrity website to understand and learn more about how to prepare and submit work so that it supports academic integrity, and to avoid academic misconduct.

All students and employees have the right to study and work in an environment that is free from discrimination and/or harassment. Language or activities that defeat this objective violate the College Policy on Discrimination/Harassment and shall not be tolerated. Information and assistance are available from the Student Conduct Office at

Accommodation for Students with Disabilities
The College will provide reasonable accommodation to students with disabilities in order to promote academic success. If you require accommodation, contact the Counselling and Accessibility Services Office at ext. 22900 to initiate the process for documenting, assessing and implementing your individual accommodation needs.