CAB003 - Your Career Stream

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Last revision date May 25, 2020 1:46:19 AM
Last review date Aug 3, 2020 12:15:12 AM

Subject Title
Your Career Stream

Subject Description
The subject consists of two distinct parts.

Part One: Portfolio Development & Self-Promotion

In this part of the subject, the students will learn how to develop a personal marketing strategy and how to prepare a entry-level professional advertising industry standard portfolio. In addition, emphasis will be placed on identifying individual strengths and building a suite of communication tools that will most effectively represents the student?s skills to potential employers through the development of personal branding, self-promotion materials and the portfolio. Students will also be expected to create a business card and stationery materials. In addition, students will be required to present themselves and their work to faculty and industry representatives in an appropriate and professional manner.

Part Two: Your Career Stream

During the third semester the student will select which career stream of study they wish to pursue (Creative or Business) in the fourth semester. Emphasis in this subject will be placed on career planning, career options, how to make your best stream choice, and what are the job realities. This subject will also introduce students to key elements of their self-marketing plan and how to write effective resumes styles.

CAB 003 will work in conjunction with CAB 300 and is a pre-requisite for CAB 450 and Field Placement.

Credit Status
Creative Advertising Diploma Program

Learning Outcomes
Upon successful completion of this subject the student will be able to:

Part One:
1. Appreciate and understand the various methods of a personal marketing strategy that will include a portfolio, a self-promotional vehicle, a personal stationary package and resume alternatives.
2. Analyze your personal and professional skills and attitudes.
3. Plan and execute effective personal marketing based on sound analysis of skills.
4. Develop a personal marketing strategy.
5. Create a professional entry-level portfolio.
6. Create PDF and digital portfolio materials.
7. Present yourself and your work in a professional manner.
8. Create appropriate self-marketing tools such as business card, letterhead and various resume styles.
9. Create effective self-promotional materials.
10. Understand the interview process, situations and techniques.
11. Understand various entrepreneurship opportunities.
12. Be an active participant contributing effectively to the assigned tasks and the process of group work within in-class and/or workshop exercises for evaluation.
13. Understand the purpose of, and effectively meet all deadlines and project requirements.
Part Two:
1. Have a clear understanding of the career planning process and be able to apply it.
2. Have learned the many career options and different job opportunities - direct and indirect available within the broad scope of advertising and marketing communications.
3. Understand how a typical advertising agency functions.
4. Understand the role and duties of every different function and position in an agency.
5. Understand the role and duties of professionals involved in the production and the media side of the business.
6. Understand the role of client, the marketing department, and its relationship with the advertising agency.
7. Understand the role and activities of individuals involved in marketing communication professions (PR, Direct Marketing, Sales Promotion).
-Understand the many other career opportunities available in the market in companies that act as suppliers to advertising agencies.
-Understand how all these careers relate to each other, and how the duties and responsibilities of different positions relate to the student's desired position.
-Understand the employability skills required in the market and what is expected of graduates in making their debut and succeeding in the specialty of their choice.
8. Have enough background and understanding to me an informed decision regarding their program/career stream choice.
9. Meet with, receive direct input from, and discuss with different industry professionals who will be invited to class as guest speakers various career options, as well as job aspects, dynamics and prospects.
10. Understand the importance of knowing the duties and responsibilities of all the different positions presented and how they relate to the student's desired position.
11. Learn to develop effective resumes and cover letters - integral parts of their self marketing strategy - projecting transferable and employable skills and targeting specific employers and positions.
12. Be an active participant, contributing effectively to all assigned tasks and the process of group work regarding in class and/or workshop exercises for evaluation.
13. Understand the purpose of, and effectively meet all project requirements and deadlines.

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