BUS434 - Tourism Entrepreneurship

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Last revision date Sep 30, 2019 12:56:45 AM
Last review date Dec 2, 2019 12:15:24 AM

Subject Title
Tourism Entrepreneurship

Subject Description
This course is designed to introduce students to entrepreneurship in the tourism industry using a hands-on approach by developing their own new product or service business development and launch plan. Through the course the students (either solo or as part of team) are required to create one portion of their business development plan each week. Students will follow a step-by-step process of starting a new venture beginning with finding their own passion and current resources.

This course will help students understand how to observe the market and its unexposed needs, how to use disruptive technology to creatively envision a future society and how to use competitors as a source of direction. Innovation and foresight are key components of the course, required to meet the needs of current and potential opportunities in Tourism. The fundamentals of revenue forecast and financial analysis will be taught. Students will end with understanding how to manage personal existing financial resources, frugality and raising external funds.

Credit Status
One credit towards the Global Tourism Business Diploma.

Learning Outcomes
Upon successful completion of this subject the student will be able to:

1. Know how to matching interests and passions to market needs in order to envision a new service.
2. Identify sources of creativity, inspiration, funding and competitive advantage.
3. Construct a ten-step development plan for their own new venture in the tourism industry.

Essential Employability Skills
Communicate clearly, concisely and correctly in the written, spoken and visual form that fulfils the purpose and meets the needs of the audience.

Respond to written, spoken, or visual messages in a manner that ensures effective communication.

Execute mathematical operations accurately.

Apply a systematic approach to solve problems.

Use a variety of thinking skills to anticipate and solve problems.

Locate, select, organize, and document information using appropriate technology and information systems.

Analyze, evaluate, and apply relevant information from a variety of sources.

Show respect for diverse opinions, values, belief systems, and contributions of others.

Interact with others in groups or teams in ways that contribute to effective working relationships and the achievement of goals.

Manage the use of time and other resources to complete projects.

Take responsibility for one's own actions, decisions, and consequences.

Academic Integrity
Seneca upholds a learning community that values academic integrity, honesty, fairness, trust, respect, responsibility and courage. These values enhance Seneca's commitment to deliver high-quality education and teaching excellence, while supporting a positive learning environment. Ensure that you are aware of Seneca's Academic Integrity Policy which can be found at: http://www.senecacollege.ca/about/policies/academic-integrity-policy.html Review section 2 of the policy for details regarding approaches to supporting integrity. Section 2.3 and Appendix B of the policy describe various sanctions that can be applied, if there is suspected academic misconduct (e.g., contract cheating, cheating, falsification, impersonation or plagiarism).

Please visit the Academic Integrity website http://open2.senecac.on.ca/sites/academic-integrity/for-students to understand and learn more about how to prepare and submit work so that it supports academic integrity, and to avoid academic misconduct.

All students and employees have the right to study and work in an environment that is free from discrimination and/or harassment. Language or activities that defeat this objective violate the College Policy on Discrimination/Harassment and shall not be tolerated. Information and assistance are available from the Student Conduct Office at student.conduct@senecacollege.ca.

Accommodation for Students with Disabilities
The College will provide reasonable accommodation to students with disabilities in order to promote academic success. If you require accommodation, contact the Counselling and Accessibility Services Office at ext. 22900 to initiate the process for documenting, assessing and implementing your individual accommodation needs.