BMT850 - Strategic Management

Outline information
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Last revision date Sep 4, 2020 9:23:33 AM
Last review date Sep 4, 2020 9:23:33 AM

Subject Title
Strategic Management

Subject Description
Students will have an opportunity to develop the conceptual and analytical skills necessary to assess and develop business strategies.  Such strategies contribute toward competitive advantage and ongoing business viability and strength.  Through the analysis of business cases, students will study the formulation of effective strategies and their implementation.  They will learn how to evaluate the success of strategic decision making and how to revise strategies in light of changing business conditions.

Credit Status
One credit.

Learning Outcomes
Upon successful completion of this subject the student will be able to:

  1. Conduct SWOT (Strengths, Weaknesses, Opportunities, Threats) analyses to account for both internal and external factors, which affect the operation of an organization, its management and key stakeholders.
  2. Prepare and contribute to strategic and operational plans and budgets.
  3. Describe, package and present key strategic direction to stakeholders, teams and workgroups while providing clear communication.
  4. Interpret and use data (financial, marketing, competitive) to assist achieving and monitoring management responsibilities to support strategic direction.
  5. Understand how organizational structure will support defined organizational goals, objectives and reward systems.
  6. Compare and contrast various theories, techniques, and methods achieving organizational innovation and assessing risk and benefit.
  7. Understand the contributions of units such as information and communications technology, human resources (union and non-union), finance, marketing and communications to achieve operational goals.
  8. Identify when projects or business goals are not being achieved and recommend approaches or options to keep the plan on track or to revise the plan in light of new or changing economic conditions.

Essential Employability Skills
Respond to written, spoken, or visual messages in a manner that ensures effective communication.

Show respect for diverse opinions, values, belief systems, and contributions of others.

Manage the use of time and other resources to complete projects.

Take responsibility for one's own actions, decisions, and consequences.

Academic Integrity
Seneca upholds a learning community that values academic integrity, honesty, fairness, trust, respect, responsibility and courage. These values enhance Seneca's commitment to deliver high-quality education and teaching excellence, while supporting a positive learning environment. Ensure that you are aware of Seneca's Academic Integrity Policy which can be found at: Review section 2 of the policy for details regarding approaches to supporting integrity. Section 2.3 and Appendix B of the policy describe various sanctions that can be applied, if there is suspected academic misconduct (e.g., contract cheating, cheating, falsification, impersonation or plagiarism).

Please visit the Academic Integrity website to understand and learn more about how to prepare and submit work so that it supports academic integrity, and to avoid academic misconduct.

All students and employees have the right to study and work in an environment that is free from discrimination and/or harassment. Language or activities that defeat this objective violate the College Policy on Discrimination/Harassment and shall not be tolerated. Information and assistance are available from the Student Conduct Office at

Accommodation for Students with Disabilities
The College will provide reasonable accommodation to students with disabilities in order to promote academic success. If you require accommodation, contact the Counselling and Accessibility Services Office at ext. 22900 to initiate the process for documenting, assessing and implementing your individual accommodation needs.