BMT801 - Integration Project

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Last revision date Sep 30, 2019 12:55:53 AM
Last review date Dec 2, 2019 12:15:23 AM

Subject Title
Integration Project

Subject Description
In this capstone course, students will apply the business knowledge and skills developed throughout the entire degree program to develop a comprehensive and detailed strategic plan for Small Medium Enterprises (SME).  Students will be expected to analyze the requirements drawing on their knowledge of the organization and its operations, as well as on their analysis of relevant and current theory and research, present their solutions and argue in favour of the recommended option.  The plan and accompanying rationale should reflect a clear purpose, thorough research, thoughtful analysis, logically sequenced arguments and a well-justified recommendation.  As part of the business plan, student groups will make a formal presentation to the company.

Credit Status
One credit.

Learning Outcomes
Upon successful completion of this subject the student will be able to:

  1. Apply economic and business concepts to critically analyze the client's environment.
  2. Apply theory related to business to assess client needs and identify problem or opportunity areas.
  3. Conduct primary and secondary research to understand the client's needs and formulate recommendations.
  4. Develop a proposal that integrates research and an analysis of client needs.
  5. Develop a project plan that includes timelines, responsibilities and contingency plans.
  6. Devise a strategic plan that integrates knowledge from prior subjects to meet client needs.
  7. Accept responsibility and accountability for project confidentiality.
  8. Apply communication and interpersonal skills theory by demonstrating effective listening, verbal and written communication and conflict management during interactions with project members.

Essential Employability Skills
Communicate clearly, concisely and correctly in the written, spoken and visual form that fulfils the purpose and meets the needs of the audience.

Respond to written, spoken, or visual messages in a manner that ensures effective communication.

Apply a systematic approach to solve problems.

Use a variety of thinking skills to anticipate and solve problems.

Analyze, evaluate, and apply relevant information from a variety of sources.

Show respect for diverse opinions, values, belief systems, and contributions of others.

Interact with others in groups or teams in ways that contribute to effective working relationships and the achievement of goals.

Manage the use of time and other resources to complete projects.

Take responsibility for one's own actions, decisions, and consequences.

Academic Integrity
Seneca upholds a learning community that values academic integrity, honesty, fairness, trust, respect, responsibility and courage. These values enhance Seneca's commitment to deliver high-quality education and teaching excellence, while supporting a positive learning environment. Ensure that you are aware of Seneca's Academic Integrity Policy which can be found at: Review section 2 of the policy for details regarding approaches to supporting integrity. Section 2.3 and Appendix B of the policy describe various sanctions that can be applied, if there is suspected academic misconduct (e.g., contract cheating, cheating, falsification, impersonation or plagiarism).

Please visit the Academic Integrity website to understand and learn more about how to prepare and submit work so that it supports academic integrity, and to avoid academic misconduct.

All students and employees have the right to study and work in an environment that is free from discrimination and/or harassment. Language or activities that defeat this objective violate the College Policy on Discrimination/Harassment and shall not be tolerated. Information and assistance are available from the Student Conduct Office at

Accommodation for Students with Disabilities
The College will provide reasonable accommodation to students with disabilities in order to promote academic success. If you require accommodation, contact the Counselling and Accessibility Services Office at ext. 22900 to initiate the process for documenting, assessing and implementing your individual accommodation needs.