BMT760 - Entrepreneurship and the Business Plan

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Last revision date Apr 6, 2020 8:35:41 AM
Last review date Apr 6, 2020 8:36:08 AM

Subject Title
Entrepreneurship and the Business Plan

Subject Description
In this course, students learn why the world welcomes entrepreneurs - whether they start their own business or bring their enterprising skills and spirit to someone else's business.  In exploring the role of entrepreneurship worldwide, students assess the supports in place for entrepreneurship in Canada.  As well, students analyze the similarities and differences among entrepreneurs and entrepreneurial pursuits.  To prepare for an entrepreneurial role themselves, students generate a new business venture and determine its feasibility.  In teams, students prepare a comprehensive business plan and report on the steps and materials necessary to lead up to the starting date of the business.  As well, they champion their idea using a variety of methods to a select audience.

Credit Status
One credit.

Learning Outcomes
Upon successful completion of this subject the student will be able to:

  1. Provide an overview of entrepreneurship worldwide by discussing current research on the topic.
  2. Compare and contrast similarities and differences among entrepreneurs and entrepreneurial pursuits.
  3. Access sources of support for small business.  Sources would include government offices, associations, financial institutions, magazines, books and websites.
  4. Prepare a comprehensive business plan for a new venture (business start-up) in collaboration with others.  The plan will include a mission statement, company profile, product/service profile, industry and market analysis, marketing plan, operational plan, management plan, risk management plan, and financial statements.
  5. Pitch a new venture idea.
  6. Prepare and present all the steps/materials necessary to lead up to the starting date of the business.

Essential Employability Skills
Communicate clearly, concisely and correctly in the written, spoken and visual form that fulfils the purpose and meets the needs of the audience.

Respond to written, spoken, or visual messages in a manner that ensures effective communication.

Use a variety of thinking skills to anticipate and solve problems.

Analyze, evaluate, and apply relevant information from a variety of sources.

Show respect for diverse opinions, values, belief systems, and contributions of others.

Interact with others in groups or teams in ways that contribute to effective working relationships and the achievement of goals.

Manage the use of time and other resources to complete projects.

Take responsibility for one's own actions, decisions, and consequences.

Academic Integrity
Seneca upholds a learning community that values academic integrity, honesty, fairness, trust, respect, responsibility and courage. These values enhance Seneca's commitment to deliver high-quality education and teaching excellence, while supporting a positive learning environment. Ensure that you are aware of Seneca's Academic Integrity Policy which can be found at: Review section 2 of the policy for details regarding approaches to supporting integrity. Section 2.3 and Appendix B of the policy describe various sanctions that can be applied, if there is suspected academic misconduct (e.g., contract cheating, cheating, falsification, impersonation or plagiarism).

Please visit the Academic Integrity website to understand and learn more about how to prepare and submit work so that it supports academic integrity, and to avoid academic misconduct.

All students and employees have the right to study and work in an environment that is free from discrimination and/or harassment. Language or activities that defeat this objective violate the College Policy on Discrimination/Harassment and shall not be tolerated. Information and assistance are available from the Student Conduct Office at

Accommodation for Students with Disabilities
The College will provide reasonable accommodation to students with disabilities in order to promote academic success. If you require accommodation, contact the Counselling and Accessibility Services Office at ext. 22900 to initiate the process for documenting, assessing and implementing your individual accommodation needs.