BMT300 - Introduction to Business Case Analysis

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Last revision date May 25, 2020 1:48:14 AM
Last review date Aug 3, 2020 12:15:12 AM

Subject Title
Introduction to Business Case Analysis

Subject Description

Cases let students take on the role of decision makers which are useful learning tools in management education.  Students can apply their conceptual knowledge in many specialized areas by dealing intensively with a variety of business problems.  Cases sharpen analytical skills.  Students work with facts and figures to produce qualitative and quantitative evidence, recommendations, decisions, and action plans.   In group work and class discussions, students open their mind to the ideas of others while expressing and defending their own views.  This course provides a foundation for students to effectively learn with cases throughout their degree program.

Credit Status
One credit.

Learning Outcomes
Upon successful completion of this subject the student will be able to:

Upon successful completion of this subject the student will be able to:

1. Identify within each business situation: the role to be undertaken, the decision(s) to be made, the perspective(s) of each stakeholder and the organization's objectives and key success factors.

2. Demonstrate the understanding of the case difficulty cube and the three stage learning process.

3. Demonstrate the linking of relevant conceptual business knowledge in Management, Leadership, Marketing, Human Resources, Business Ethics, Environmental Sustainability, International Business, Finance and Accounting to the issues to gain a deeper, broader understanding and analysis.

4. Differentiate between the management and business strategies adopted/used by managers in various case issues and analyze the implications and success of each.

5. Demonstrate the use of problem-solving, opportunity analysis and decision-making techniques to determine the best alternatives for a company.

6. Evaluate alternative solutions against decision criteria and stakeholder objectives and needs to propose a preferred alternative.

7. Develop a practical and achievable response and implementation plan that takes into account corporate strategic direction, operational, financial, economic, time and/or other constraints.

8. Application of the concept of Sustainability and Environmental issues to organizational growth and success.

9. Write formal case reports that demand attention, are clear and lead to understanding of the case.

10. Create and make presentations that are engaging and enhance the understanding of the issues, recommendations and outcomes.

Essential Employability Skills
Communicate clearly, concisely and correctly in the written, spoken and visual form that fulfils the purpose and meets the needs of the audience.

Respond to written, spoken, or visual messages in a manner that ensures effective communication.

Use a variety of thinking skills to anticipate and solve problems.

Locate, select, organize, and document information using appropriate technology and information systems.

Analyze, evaluate, and apply relevant information from a variety of sources.

Show respect for diverse opinions, values, belief systems, and contributions of others.

Interact with others in groups or teams in ways that contribute to effective working relationships and the achievement of goals.

Manage the use of time and other resources to complete projects.

Academic Integrity
Seneca upholds a learning community that values academic integrity, honesty, fairness, trust, respect, responsibility and courage. These values enhance Seneca's commitment to deliver high-quality education and teaching excellence, while supporting a positive learning environment. Ensure that you are aware of Seneca's Academic Integrity Policy which can be found at: Review section 2 of the policy for details regarding approaches to supporting integrity. Section 2.3 and Appendix B of the policy describe various sanctions that can be applied, if there is suspected academic misconduct (e.g., contract cheating, cheating, falsification, impersonation or plagiarism).

Please visit the Academic Integrity website to understand and learn more about how to prepare and submit work so that it supports academic integrity, and to avoid academic misconduct.

All students and employees have the right to study and work in an environment that is free from discrimination and/or harassment. Language or activities that defeat this objective violate the College Policy on Discrimination/Harassment and shall not be tolerated. Information and assistance are available from the Student Conduct Office at

Accommodation for Students with Disabilities
The College will provide reasonable accommodation to students with disabilities in order to promote academic success. If you require accommodation, contact the Counselling and Accessibility Services Office at ext. 22900 to initiate the process for documenting, assessing and implementing your individual accommodation needs.