BAB235 - Introduction to Marketing

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Schools offering this subject
Last revision date May 25, 2020 12:00:27 AM
Last review date Aug 3, 2020 12:15:00 AM

Subject Title
Introduction to Marketing

Subject Description
This introduction to Marketing course emphasizes that marketing is an approach in business that stresses putting the customer at the center of its activities and focuses on satisfying customer needs and wants. Learners will locate and analyze markets, match products and examine the controllable elements of the marketing mix. Practical decisions that a manager utilizes in daily work interactions are a major focus of this course.

Credit Status
1 credit (3 units)
Required for all Bachelor of Commerce programs
Required for BSD - Bachelor of Technology (Software Development)

Learning Outcomes
Upon successful completion of this subject the student will be able to:

Upon successful completion of this subject the student will be able to:

1. Assess the role of marketing within various business organizations domestically and internationally.
2. Evaluate the components of strategic market planning using a case study model approach.
3. Determine the impact of changing environments as they affect the marketing process.
4. Critique the marketing management process by researching companies and their approaches to marketing their products/services.
5. Determine product life cycles and associated marketing strategies used to develop their position in the marketplace.
6. Analyze the various types of advertisement and different types of sales promotion used including personal selling.
7. Determine how pricing objectives and the price structure help support pricing decisions.
8. Identify the needs and wants of a customer base using quantitative and qualitative methodology.

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Accommodation for Students with Disabilities
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