COS122 - Beauty and Glamour Makeup Techniques

Outline info
Last revision date Nov 11, 2019 2:52:11 PM
Last review date Nov 11, 2019 2:52:11 PM

Subject Title
Beauty and Glamour Makeup Techniques

Subject Description
Emphasis for this subject will be on the study of theoretical and practical aspects of professional makeup artistry and selling techniques used for makeup products.  The student will also be taught the professional use of materials, implements and makeup cosmetic products.  Practical workshops will reinforce the theories learned, aid in developing artistic ability and enable the student to work confidently.

Credit Status
1 Credit

Learning Outcomes
Upon successful completion of this subject the student will be able to:

  1. Differentiate among the various makeup tools and supplies required for a professional makeup application;
  2. Identify and distinguish among the various facial, eye, lip and eyebrow shapes;
  3. Demonstrate the correct techniques and usage of appropriate makeup products and tools to best enhance an individual's features;
  4. Create a variety of makeup effects including the use of background/foundation, accent and corrective techniques for daytime (business, sporty) and evening (soft, dramatic, glamour) makeup;
  5. Apply colour theory and makeup techniques to suit individual colouring based on skin tones, eye colour and hair colouring;
  6. Identify current make-up trends;
  7. Effectively describe the steps that will result in successful cosmetic sales;
  8. Create a client beauty chart identifying suggested makeup products, tools and product placement;
  9. Analyze the physical characteristics of a client and distinguish between day and evening makeup application;
  10. Demonstrate professionalism in image, station set-up and conduct;
  11. Demonstrate the ability to accurately follow directions, both verbal and written;
  12. Demonstrate the ability to work within assigned time frames to meet deadlines.

Essential Employability Skills
Communicate clearly, concisely and correctly in the written, spoken and visual form that fulfils the purpose and meets the needs of the audience.

Respond to written, spoken, or visual messages in a manner that ensures effective communication.

Apply a systematic approach to solve problems.

Use a variety of thinking skills to anticipate and solve problems.

Locate, select, organize, and document information using appropriate technology and information systems.

Analyze, evaluate, and apply relevant information from a variety of sources.

Show respect for diverse opinions, values, belief systems, and contributions of others.

Interact with others in groups or teams in ways that contribute to effective working relationships and the achievement of goals.

Manage the use of time and other resources to complete projects.

Take responsibility for one's own actions, decisions, and consequences.

Academic Integrity
Seneca upholds a learning community that values academic integrity, honesty, fairness, trust, respect, responsibility and courage. These values enhance Seneca's commitment to deliver high-quality education and teaching excellence, while supporting a positive learning environment. Ensure that you are aware of Seneca's Academic Integrity Policy which can be found at: Review section 2 of the policy for details regarding approaches to supporting integrity. Section 2.3 and Appendix B of the policy describe various sanctions that can be applied, if there is suspected academic misconduct (e.g., contract cheating, cheating, falsification, impersonation or plagiarism).

Please visit the Academic Integrity website to understand and learn more about how to prepare and submit work so that it supports academic integrity, and to avoid academic misconduct.

All students and employees have the right to study and work in an environment that is free from discrimination and/or harassment. Language or activities that defeat this objective violate the College Policy on Discrimination/Harassment and shall not be tolerated. Information and assistance are available from the Student Conduct Office at

Accommodation for Students with Disabilities
The College will provide reasonable accommodation to students with disabilities in order to promote academic success. If you require accommodation, contact the Counselling and Accessibility Services Office at ext. 22900 to initiate the process for documenting, assessing and implementing your individual accommodation needs.


Topic Outline

  • Colour Theory
  • Background/Foundation, Accent and Corrective Makeup Techniques
  • Makeup Selling Techniques
  • Seasonal Makeup Trends
  • Daytime/Business Makeup Techniques
  • Evening/Glamour Makeup Techniques

Mode of Instruction
Lectures, class discussions, demonstrations and practical workshops

Prescribed Texts

Reference Material
Be sure to begin all your research and assignment support at the Seneca College libraries website where you will find information about our services and collections including, print and e-books, databases that will lead you to thousands of articles in magazines, newspapers, journals, encyclopedias, carefully selected websites, how-to tutorials, streamed videos and much more.

To cite your sources, consult Seneca Libraries' online APA Citation Guide at
Ensure that you do not commit plagiarism. Information on academic honesty, including the Academic Honesty and Plagiarism tutorial is available through the library at:

Recommended Readings and Referenes

  • Glamour: A History, Stephen Gundle, Oxford; New York, Oxford University Press, 2008
  • Bobbi Brown Make-Up Manual: For Everyone From Beginner To Pro/Bobbi Brown with Debra Bergsma Ottle and Sally Wadyka, Springboard Press, New York, 2008
  • Makeup Your Mind: Express Yourself, Francois Nars, Rizzoli, New York, 2011
  • Makeup is Art, Jana Ririnui, Academy of Freelance Makeup (ADFM), London, 2009
  • Style Eyes, Taylor Chang-Babaian Penguin Group, New York, N.Y. 2010
  • Simply Glamorous: Makeup Transformations to Make You Look and Feel Better, Gary Cockerill, Zia Mattocks, St. Martins Press, New York, 2015

Student Progression and Promotion Policy

Grading Policy

A+ 90%  to  100%
A 80%  to  89%
B+ 75%  to  79%
B 70%  to  74%
C+ 65%  to  69%
C 60%  to  64%
D+ 55%  to  59%
D 50%  to  54%
F 0%    to  49% (Not a Pass)
EXC Excellent
SAT Satisfactory
UNSAT Unsatisfactory

For further information, see a copy of the Academic Policy, available online ( or at Seneca's Registrar's Offices. (

Modes of Evaluation

  • In Class Practical Assessment          - 20%
  • Midterm Written Test                          - 10%
  • Practical Tests (2 @ 15%)                  - 30%
  • Final Written Test                               - 10%
  • Final Practical Exam                          - 30%
Total                                            100%
Evaluation and Attendance 
  • Due to the high percentage of practical demonstrations, scheduled attendance for the entire class is essential to student success.  These classes provide students with the opportunity to observe the techniques as well as to practice and receive feedback regarding their efforts.  In addition these classes provide the forum for the exchange of ideas and knowledge, provide the opportunity for clarification of concepts and techniques and an understanding of industry expectations.  Coming to class prepared to participate includes adhering to the program dress code, bringing the correct, mandatory supplies and tool kit as well as the approved textbooks to each course.
  • The student's demonstration of learning outcomes is necessary for faculty to evaluate student achievement and, in most cases, occurs only during scheduled class time.  Absence from such classes where in-class assessments take place means students will not have the opportunity to demonstrate these concepts and for faculty to evaluate student performance.  This could lead to a failing grade.
  • Classes provide the forum for the exchange of ideas and knowledge and provide the opportunity for clarification of concepts and techniques.  In a highly practical course such as this a student’s presence in class will have a positive impact on their performance in practical classes, quizzes, tests and assignments.  Less than 85% attendance in classes can result in a failing grade.  This includes being late for or leaving early from scheduled classes as important information may be missed.
  • Quizzes and practical assessments will take place in class only and will occur at the beginning, middle or end of classes.  Students who miss the quizzes and assessments will not be given a make-up quiz or assignment which means attendance during these evaluations is critical to student success.
  • Our industry places very high value on good time management skills and work completed in a timely manner.  Feedback on practical techniques provides another opportunity to improve one’s performance in a course.  It is imperative that each student participates as both a model and a practitioner and is an expectation in all classes with a practical component. In order to have a better understanding of your customer/client’s perspective and to improve your techniques you must have experienced the service.
  • Any assignment that is not handed in at the beginning of class, within 15 minutes, on the due date will be considered late and a 10% penalty is automatically deducted.  A 10% penalty for every day the assignment is late will be applied but assignments will not be accepted after 7 days from the due date.  Assignments submitted one week after the due date will be given a grade of 0.  Alternate or makeup assignments are not given in this program as time management is an essential skill required by our industry, the college and the program.  Faculty need to provide feedback in a timely manner to all students and late assignments prohibit them from doing this.
  • Here is how the late penalty will be calculated:
On time, within the first 15 minutes of the beginning of class – no penalty full marks
After 15 minutes have elapsed in the class and up to the end of day (5:00) minus 10%
Any time after 5:00 on the due date and up to 5:00 p.m. the next day 20%
Each day after, including weekends minus 10% per day
  • If a student is not able to submit their assignment directly to the faculty member for whom it is intended they may submit it to another faculty member from the same program who will write the time, date and their initials on the assignment and place it in the appropriate faculty member’s mailbox in room D3035. 
  • If you cannot find a faculty member you may deposit your assignment in the box in the hall opposite the main School of Fashion office, room D3035.  This is emptied every morning and will be date stamped.  This becomes the submission date and this date will be used to assign the appropriate late penalty.  The box accepts 8 1/2” X 11” duotang/binders.
  • Doctor’s notes are not required nor will they be accepted for missed tests or assignment deadlines.
  • Ample notification will be given regarding tests and assignment due dates.  Students who miss a scheduled written test must make arrangements with faculty to write a deferred test.  Students must contact faculty by calling either the faculty member’s voice mail extension or by email on the day of the evaluation and/or within 24 hours of this date.  After communicating with the student and for written evaluations, faculty will make arrangements for the student to complete a deferred test within one week of the original test date.  Students will receive the minimum passing grade of a D for this evaluation.  No deferred test will be provided if the student has not contacted the faculty member within the timelines listed above and if the test has already been returned to the rest of the students.
  • At Seneca College the final grade achieved in a course is expressed as a letter grade: A+, A, B+, B, C+, C, D+, D or F.  A passing grade is a D or better.

Approved by: Chair School of Fashion Gitte Hansen