AFD141 - Digital Design I

Outline info
Last revision date Sep 30, 2019 12:13:42 AM
Last review date Dec 2, 2019 12:15:11 AM

Subject Title
Digital Design I

Subject Description
Ability in design is regarded as fundamental to all visual art disciplines. Supported by Design I, this lab-based subject will focus on resolving approaches to composition through the development of ability in the visual elements and organizing principles of design. Students will be introduced to digital approaches, software, and technologies relevant to diverse visual art industries including Fine Arts, Illustration, Graphic Design, and Popular Culture.

Pre-requisites: Acceptance to the program
Co-requisites: AFD131
Equivalencies: SCA270

Credit Status
Art Fundamentals Certificate

Learning Outcomes
Upon successful completion of this subject the student will be able to:

  1. Execute abstract, representational and non-objective explorations of the concepts, elements and principles of 2D and 3D design using digital media
  2. Communicate intent effectively in visual, verbal, and written forms
  3. Resolve specified project requirements effectively and professionally
  4. Generate multiple solutions for visual problem-solving based on research, concept-development processes and strategies, and critiques
  5. Apply critical thinking to resolve problems visually, orally, and in writing
  6. Prepare work for presentation individually and in group projects in a timely, professional, and organized manner
  7. Execute work appropriately with respect to health and safety guidelines and regulations applicable to art materials and methodologies
  8. Respond constructively and professionally to giving and receiving critical feedback in the process of assessing work
  9. Organize a portfolio of developed work for presentation purposes

Essential Employability Skills
Communicate clearly, concisely and correctly in the written, spoken and visual form that fulfils the purpose and meets the needs of the audience.

Respond to written, spoken, or visual messages in a manner that ensures effective communication.

Apply a systematic approach to solve problems.

Use a variety of thinking skills to anticipate and solve problems.

Locate, select, organize, and document information using appropriate technology and information systems.

Analyze, evaluate, and apply relevant information from a variety of sources.

Show respect for diverse opinions, values, belief systems, and contributions of others.

Interact with others in groups or teams in ways that contribute to effective working relationships and the achievement of goals.

Manage the use of time and other resources to complete projects.

Take responsibility for one's own actions, decisions, and consequences.

Academic Integrity
Seneca upholds a learning community that values academic integrity, honesty, fairness, trust, respect, responsibility and courage. These values enhance Seneca's commitment to deliver high-quality education and teaching excellence, while supporting a positive learning environment. Ensure that you are aware of Seneca's Academic Integrity Policy which can be found at: Review section 2 of the policy for details regarding approaches to supporting integrity. Section 2.3 and Appendix B of the policy describe various sanctions that can be applied, if there is suspected academic misconduct (e.g., contract cheating, cheating, falsification, impersonation or plagiarism).

Please visit the Academic Integrity website to understand and learn more about how to prepare and submit work so that it supports academic integrity, and to avoid academic misconduct.

All students and employees have the right to study and work in an environment that is free from discrimination and/or harassment. Language or activities that defeat this objective violate the College Policy on Discrimination/Harassment and shall not be tolerated. Information and assistance are available from the Student Conduct Office at

Accommodation for Students with Disabilities
The College will provide reasonable accommodation to students with disabilities in order to promote academic success. If you require accommodation, contact the Counselling and Accessibility Services Office at ext. 22900 to initiate the process for documenting, assessing and implementing your individual accommodation needs.

Acceptance to the program.

Topic Outline
Elements of Design; Principles of Design; Colour Theory; Basic Perspective; Composition Theory; Typography; Photoshop Tools and Techniques; Research Methods; Essentials of 3D Digital Design.

Mode of Instruction
Lectures, labs, demos, student projects, presentations, and discussions

Prescribed Texts
Stewart, Mary. Launching the Imagination: A Comprehensive Guide to Basic Design (Third Edition). McGraw-Hill, 2008.

Reference Material

Required Supplies
Consult addendum for materials.

Student Progression and Promotion Policy

Grading Policy

A+90%  to  100%
A80%  to  89%
B+75%  to  79%
B70%  to  74%
C+65%  to  69%
C60%  to  64%
D+55%  to  59%
D50%  to  54%
F0%    to  49% (Not a Pass)

For further information, see a copy of the Academic Policy, available online ( or at Seneca's Registrar's Offices. (

Modes of Evaluation
In-Class work and participation: 20%
                                       Project 1: 15%
                                       Project 2: 20%
                                       Project 3: 20%
                                       Project 4: 25%

Approved by: Phillip Woolf