Learn more about the academic programs we are delivering in Summer 2024. If you have any questions about part-time studies, please contact us.

 

Internet Market Research

SMD202

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SMD202 - Internet Market Research

Through applied learning, this subject will explore how online qualitative and quantitative data is collected, analyzed, and applied. Topics include segmentation; data collection tools like online focus groups, forum analysis, email and interactive surveys; crowdsourcing research; online research design, concept testing, and analysis. Real case studies and guest lectures will help students grasp concepts and themes on leveraging Internet Market Research.


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